Our client is looking for an experienced analyst relations practitioner with a deep understanding of the industry analyst landscape and strong relationships with either IT, Software Development, or Collaboration analyst influencers. You will support their analyst relations program to drive the execution of the company’s AR strategy and partner with key stakeholders across the business to deliver results. As a key contributor to the Analyst Relations team, you will play an important role in shaping how they execute, measure and ultimately build a nimble and effective AR function that matches their unique business model.
You’ll be part of a global communications team, reporting to the Head of Analyst Relations and partnering with communications, marketing, product, and corporate teams across the business.
Manage the process, response, and submission of competitive research reports such as MQ's Waves and MarketScapes.
Create, nurture, and manage positive relationships with industry analysts, serving as a key, centralized contact point and connector.
Work with designated product marketing managers and product teams to execute an AR program that influences, educates, and secures endorsements from leading analysts in our most important topic areas.
Act as an advisor on how the analyst firms can contribute to marketing campaigns and internal understanding of the markets and competitors.
Manage a data-driven and measurement-rich analyst relations program including:
Maintaining an analyst database that tracks the most relevant and influential global analysts, strategic research reports, and their interactions with global media, financial markets, and customers.
Monitoring analyst research agenda and coverage, and creating a forward-looking research and engagement calendar.
Cataloging research and our responses to serve as a history, learning reference, and reliable source of curated research responses.
Project managing, preparing submissions and presentations, and assisting with contributed stories, press releases, quotes, and case studies.