21.co is the world’s leader in providing access to crypto through simple and easy to use products. 21.co is the parent company of 21Shares and Amun, and its mission is to build bridges into the crypto world.
21Shares is the world’s largest issuer of cryptocurrency exchange traded products (ETPs) and is powered by Onyx, a proprietary technology platform used to issue and operate cryptocurrency ETPs for 21Shares and third parties. 21Shares mission is to make crypto easy.
Amun is a blockchain infrastructure company focused on making purchasing crypto more accessible by offering a suite of tools for passive strategies across major DeFi platforms. Amun’s mission is to simplify your crypto journey.
The company was founded in 2018 by Hany Rashwan and Ophelia Snyder and is a global organization, with offices in Zurich and New York. Cathie Wood, Chief Executive Officer & Chief Investment Officer of ARK Invest is a board member.
About the Role:
21.co is looking for a Head of Communications, with deep public relations and media experience, as well as knowledge and understanding of the crypto and fin-tech space. This person should have a passion for storytelling. This role will be based in our NYC office.
What You Will Be Doing:
- Developing 21.co media strategy
- Creating a messaging framework which integrates the company’s brand identity, vision and mission, product roadmaps and ties to relevant social, technology, and media trends.
- Overseeing the drafting of press releases, corporate announcements, bylines and blog posts on thought leadership, and other key pieces of content.
- Identifying and maintaining a full list of targeted publications in key markets by tiers; and establishing and nurturing relationships with key media contacts.
- Leading the identification, development, pitching and placement of company-related stories in targeted media.
- Developing a robust spokespeople program – including media training, biography development, staffing interviews, and tracking through the publishing process.
- Developing a clear measurement metric framework to track performances and identify key opportunities.
What You Will Need To Be Great In This Role:
- 8+ years of experience in PR
- Mix of agency and in-house experience
- Experience managing PR and media relations globally
- Startup experience, preferably in fin-tech and/or crypto
- Pre-existing relationships with reporters in the business and technology sectors
- Strategic problem solver; intelligent and creative
- Exceptional writing and editing skills
- Extreme attention to detail
This role is based in New York City and will be expected to work from our New York office in a hybrid model Monday - Wednesday.
(NYC only) Pursuant to Section 8-102 of title 8 of the New York City administrative code, the base salary range for this role is $225,000 - $250,000. Total compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.