CoinFlip is a global digital currency platform company, focused on providing consumers simple and secure access to buy and sell cryptocurrency. The company operates the world's largest network of cryptocurrency kiosks by transaction volume with more than 5,000 kiosks across 49 U.S. states, Puerto Rico, Canada, Australia, New Zealand, South Africa, Italy, Panama, and Brazil. CoinFlip’s digital currency kiosks make buying and selling major cryptocurrencies accessible and safe for consumers who wish to purchase their digital currency using cash. CoinFlip also operates CoinFlip Preferred, a personalized over-the-counter service that provides investors with custom, white glove support for their cryptocurrency transactions. In 2022, CoinFlip launched CoinFlip Ventures, an investment group offering coaching, funding, and networking support to early-stage crypto and web3 projects.
CoinFlip was founded in 2015 by Daniel Polotsky, Kris Dayrit, Alan Gurevich, and Ben Weiss. Headquartered in Chicago, CoinFlip placed in the top 500 on the 2021, 2022, and 2023 Inc. 5000 list, and on the 2022 and 2023 Deloitte Technology Fast 500, was named the 2021 and 2022 #1 fastest-growing company in Chicago by Crain's, ranked in Chicago Tribune’s Top Workplaces in 2021 and 2022, and was awarded the 2021 and 2022 Stevie ® Awards for Customer Service. To learn more about CoinFlip and how to get started on your digital currency journey, visit www.CoinFlip.tech.
Work closely with cross-functional teams across Sales, Marketing, Product, Tech and vendors to develop and execute effective marketing strategies and timelines
Partner with analyst teams to gather data and report on performance and recommended action plans
Develop GTM plans for customers, customer-facing partners and sales to ensure launch completeness, consistency, success and constant optimization
Build and propose plans to leadership and stakeholders, prioritize and incorporate feedback accordingly, and initiate processes while balancing results, challenges, and time-to-market
Create and execute campaigns to drive product awareness, adoption, growth, and customer retention on an ongoing basis
Determine the type of advertising channels and marketing content that needs to be created and distributed, and manage the calendar and budget accordingly
Translate technical details into benefits for the user and shape product narratives and customer strategies, including audience definition, end-to-end product positioning, and communications architecture
Keep current with industry technology trends and how CoinFlip can be best positioned against competitors
Develop and continuously iterate on the product positioning, value propositions and messaging that inspires and differentiates new products and services from others in the market
Other duties as assigned
Requirements:
7+ years marketing experience
4+ years demonstrated experience working with product and product marketing
Experience launching and developing communications using various media, and/or working with agencies to develop global campaigns
Experience working autonomously and collaboratively with colleagues across multiple cross-functional partners, external vendors, and agencies
Experience delivering insights-driven marketing strategies and plans
Understanding of the broader advertising ecosystem and competitive landscape to identify product market fit of our products and solutions
Strong communication skills and an ability to influence at the executive level
Experience collaborating and managing strategic projects across multiple teams with the ability to lead cross-functionally, either formally through reporting structure or informally through influence
Possess a data-informed approach and are driven to set measurable goals for every project you take on
Practical knowledge in current marketing strategies and best practices
Working at CoinFlip means collaborating with experienced and innovative leaders who share a clear vision and a track record of success. We offer a collaborative and positive working environment where we encourage employees to balance productivity with time to recharge. Compensation is above and beyond a typical “startup” — we offer competitive salaries, performance-based incentives, and competitive benefits for full-time employees.
CoinFlip values diversity in the workplace and is an equal opportunity employer committed to providing an inclusive and accessible work environment. We thank all candidates who apply, but only those selected for an interview will be contacted.
By applying to this role, you give express consent to CoinFlip to send you informational text (SMS) messages regarding this role and the application process. You can cancel the SMS service at any time by replying "STOP" to the text message you received. If at any time you forget what keywords are supported, just reply "HELP." Message and data rates apply. If you require a special accommodation, please let us know and we’ll work with you to meet your needs.