At InfiniFi, we’re revolutionizing finance with a fractional-reserve stablecoin, unlocking levels of capital efficiency that have historically only been accessible to banks. We recently closed an oversubscribed pre-seed fundraise and are now seeking to grow our team. We aim to realize the visions of Satoshi and DeFi alike, making banks obsolete through fundamental improvements to capital efficiency. We are seeking a Head of Marketing, to design and execute the Marketing Strategy for our organization, translate our raw concepts into cohesive and compelling narratives, and assist in the fine-tuning of our Go-To-Market strategy. You’ll be someone who has years of experience in marketing, with a strategic focus that goes far beyond the often simple and flimsy concepts prevalent across much of the DeFi sector. You’ll be working closely with our Leadership to design and execute a holistic strategy, collaborating with our BD and Product teams to both understand and inform product and BD strategies alike. If you’re someone who thinks about “KPIs” more often than “KOLs”, if you understand the importance of a call-to-action in campaign success, and if you seek to design strategies that will expand well-beyond the existing scope of DeFi, InfiniFi is the place for you.

Responsibilities:

Coordinate and direct our marketing strategy, working closely with Leadership, BD, and Product to curate schedules and procure necessary resources
Assist with the fine-tuning of our go-to-market strategy. Coordinate with BD and Tokenomics to implement all prongs.
Coordinate with UI/UX design to optimize our product’s design and implement intelligent marketing strategies into its flow. Create copy to clearly communicate what our system does to our potential users
Carry out typical performance-marketing strategies, set KPIs, and measure outcomes, using the results of such to fine-tune our approach
Architect and execute our Community-building strategy, working closely with our Community Manager to design a regular schedule of events and activities for the purpose of growing a sustainable, organic, and engaged community
Architect, construct, and execute marketing campaigns at important moments, such as our project announcement and our token launch. Engineer effective marketing funnels
Translate our vision, product, and team story into a cohesive narrative; utilize available resources to communicate that narrative to potential customers and partners. You will work closely with the Product team to accomplish this outcome.
Design, direct, and coordinate our social media strategy, delegating where necessary
Research and develop compelling Customer Value Propositions and the associated GTM strategy to activate them
Brand Building: Establishing a strong brand identity through all marketing channels
Work with partners to create media-friendly co-marketing campaigns
Cross-functional Collaboration: Working closely with other departments like sales and product to unify the brand voice

Requirements:

3+ years of marketing experience
1+ years of marketing experience in a leadership role
1+ years of marketing experience in startups
2+ years of involvement in DeFi
Bachelor’s Degree in Communication, Marketing, or similar field. Equivalent practical experience will be considered. Formal marketing training is an advantage.
Prior experience in a strategy-focused role is preferred.
Known public presence in DeFi sector or has worked in a leadership role at a well-known DeFi organization
Experience with marketing within the DeFi community preferred
Intermediate knowledge of performance-marketing and KPIs, with a specific focus on DeFi preferred
Experience with Google Analytics, heat-mapping analytics platforms, mailing lists, X (Twitter), and other social media/analytics platforms
Demonstrated technical writing and verbal communication skills
Outstanding English communication and social networking skills
3+ examples of successful campaigns in the DeFi and Web3 sector.
A proven involvement in Crypto Twitter is necessary for this role

Competencies:

Natural Leader - should understand what it takes to motivate people, how to handle their shortcomings, and how to bring out the best in them
Strategic Thinking - must be able to juggle a comprehensive understanding of the high-level strategy with a granular attention to detail about its execution
Comprehensive understanding of DeFi - should understand the industry at an expert-level. Needs to know its past and current trends and how to best utilize those
Storyteller - should have a natural affinity for telling stories
People-person - intuitive understanding of people’s motivations
Adaptable - thrives in an fast-paced environment which will require quick interaction
Effective Communicator - clear articulation of ideas is a must

Benefits:

Competitive compensation and equity
Fully-remote working environment
Working on the bleeding-edge of DeFi
Budget for conference trips and team events (some past trips have included Istanbul, Columbia, and the Bahamas)
Budget for professional development

We look forward to your application!

Infinifi Labs

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Head of Marketing