Senior /CRM Specialist

CryptoCom • Full-time • Hong Kong, Hong Kong SAR • 3d ago

Crypto.com is seeking a (Senior) CRM Specialist (App Trading Focus) to support the execution of cross-channel communications for our up-and-coming e-commerce platform. Key functions will include driving platform transaction, engagement, and usage metrics, via channels including but not limited to push notifications, email, and in-browser messages.

The new (Senior) CRM Specialist will join a growing team of professionals driving transaction engagement at Crypto.com, and work closely with in-house marketing, product, and creative teams. The new (Senior) CRM Specialist must demonstrate a strong understanding of our product, identify and address consumer touchpoints and pain points in well-researched manners, and craft messages and campaigns to engage both cryptocurrency enthusiasts and newbies.

Responsibilities

Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing MarTech team and related stakeholders.
Utilize data/AI segmentation model to categorize users based on behavior, preferences, and engagement levels
Develop and implement strategies to engage fiat, derivatives trading and sports prediction users in different life stage
Personalize user interactions and communications to enhance user platform transaction and engagement.
Develop innovative automation solutions to streamline regular tasks in the CRM platform, elevating efficiency and improving overall user experience by sending timely and targeted messages
Pulling reports from the CRM platform into data visualisation tools for in-depth business performance analysis, enabling the formulation of strategic optimisation plans.
Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
Support analysis and enhancement of CRM campaigns
Meeting with other stakeholders and teams to analyse industry trends and tailor CRM campaigns to meet business objectives
Assess and plan data points to integrate with CRM platform

Requirements

BA/BS degree in Marketing, Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
Minimum of 3 years experience in e-commerce business
Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
Knowledge of Crypto industry/ financial markets will be a plus
A strong eye for detail and precision
Quick-thinking to respond to ever-changing and volatile market conditions
Self-directed learning attitude and strong sense of ownership
Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)
Strong experience with Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking
Excellent skills in MS Office suite of programmes
Excellent command of English, both written and verbally
Proficiency in building email templates via HTML
Proficiency in SQL or Python and other programming languages
Experience in copywriting and/or design
Strong understanding of cryptocurrency/blockchain industries including non-fungible tokens