Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About This Opportunity:
- We are seeking a highly experienced Global Performance Marketing/ Growth Marketing Senior Director/VP to lead and scale our global performance marketing initiatives. This individual will be responsible for managing advertising strategies, optimizing large-scale budgets, and driving measurable business outcomes across all onshore markets.
- As a key leader in our team, you will leverage your expertise in ROI-driven marketing to achieve cost recovery and profitability, while continuously refining strategies to maximize efficiency and expand campaign impact.
What You’ll Be Doing:
Budget Management:
- Oversee and manage annual performance marketing budgets exceeding $100M.
- Develop and implement advertising strategies to ensure efficient cost recovery and profitability.
ROI Methodology Development:
- Establish and apply professional, mature ROI methodologies to measure campaign success, calculate returns, and inform decision-making.
- Use data-driven insights to optimize marketing spend and maximize ROI.
Campaign Optimization:
- Develop, execute, and refine performance marketing campaigns across all major onshore markets.
- Optimize strategies rapidly to achieve scalability and higher returns.
Cross-Industry Expertise:
- Design innovative strategies tailored for performance marketing, focusing on cryptocurrency, internet, or gaming industries.
- Continuously identify market trends, consumer behaviors, and technological advancements to refine marketing efforts.
Leadership and Collaboration:
- Manage and mentor a high-performing team of marketers to drive excellence in execution.
- Collaborate with cross-functional teams, including product, analytics, and creative, to ensure cohesive and effective marketing strategies.
What We Look For In You:
- Proven track record of managing performance marketing budgets exceeding $100M, with demonstrated success in achieving cost recovery and profitability. Strong expertise in ROI calculation methodologies and application in large-scae campaigns.
- 10+ years of experience in performance marketing, preferably within the crypto, internet, or gaming industries.
- Deep understanding of digital advertising platforms, programmatic buying, and advanced analytics tools.
- Exceptional analytical and problem-solving skills with the ability to quickly adapt and optimize strategies.
- Demonstrated leadership capabilities, including managing teams and influencing cross-functional stakeholders.
- Results-driven mindset with a focus on performance metrics, scalability, and continuous improvement.
Good To Haves:
- Experience in cryptocurrency or blockchain marketing.
- Familiarity with global advertising regulations and compliance standards.
- Knowledge of advanced attribution models and marketing automation tools.
Benefits & Perks:
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependantsMore that we love to tell you along the process!
