Web3 has created a new era of decentralized finance, democratizing financial access. However, it has fallen short in generating mass consumer applications and remains largely centered around finance. We believe blockchain technology is a cornerstone for the future of new, open Internet applications.
Today, there are limits to what you can build on-chain. Many factors constrain this, from the cost of running applications to the fundamental performance limitations of existing blockchains. We believe that new technologies can unlock a new class of real-time applications that normally must be built on Web2 foundations. Enabling these systems to be built on-chain will allow the free movement of businesses and users between online platforms, creating what we call a true virtual society.
We are building Somnia, a fast and cost-effective EVM-based blockchain, to achieve this. Somnia is a layer-one blockchain with full EVM compatibility, capable of processing over 400,000 transactions per second with sub-second latency and low fees. This will unlock a new wave of on-chain applications. Initially, we are focusing on gaming, metaverse, and social experiences. But we are not even 100% certain of what can be built with the technology we are creating.
Somnia is being developed by Virtual Society Foundation, an independent organisation initiated by Improbable, a British start-up that has been at the forefront of building virtual worlds for over a decade. VSF received initial funding from MSquared, which raised $150 million in funding from a16z crypto, SoftBank, Mirana Ventures, CMT Digital, and SIG.
Your Mission
As Head of Content for Somnia—one of the Foundation’s flagship initiatives—you will drive the overarching content vision and strategy, positioning Somnia at the forefront of discourse in the Metaverse and Web3 space. You will oversee a team composed of content leads, social media managers, and work closely with a PR agency to create compelling, consistent, and brand-aligned messaging across all channels. Your role will include orchestrating a variety of content campaigns, establishing relationships with media and podcast outlets, and ensuring that Somnia’s narrative resonates with diverse audiences worldwide.
Responsibilities:
- Align content initiatives with overarching marketing and growth objectives, ensuring cohesive messaging and positioning.
- Partner with cross-functional teams and vendors —such as Growth, Community, Web development and Partnerships—to ensure integrated campaign strategies and timely content delivery.
- Collaborate with the PR agency to secure coverage, manage press releases, and respond to media inquiries effectively.
- Track, measure, and report on campaign performance, leveraging insights to iterate and refine future strategies.
- Build relationships with industry thought leaders and facilitate knowledge-sharing opportunities, such as roundtables, webinars, and cross-promotions.
- Maintain an agile approach to content development, responding swiftly to community feedback, industry news, and product updates.
Qualifications:
- Demonstrated success in forging media relationships, podcast bookings, and executing high-impact content campaigns.
- Exceptional communication, negotiation, and stakeholder management skills.
- Up-to-date awareness of emerging industry trends, market developments, and audience behaviours within the crypto/blockchain space.
- Passion for building the future of digital experiences and empowering online communities.
