DescriptionWe are looking for a skilled and experienced SEO & Analytics Specialist to oversee our company's online presence's development, maintenance, and optimization.
As the SEO and Analytics Specialist, you will be critical in overseeing its structure, functionality, content, and performance.
Responsibilities:
Website Development, Maintenance and Optimization
- Lead the planning and development of the company's website.
- stay up to date with the company's activity and update the websites accordingly.
- Manage the day-to-day operations of the website, including content updates, design modifications, and functionality checks.
- Collaborate with the content and social teams, designers and developers to implement website improvements.
- Handle ongoing SEO optimization to improve organic traffic.
- Ensure website security and implement updates to prevent vulnerabilities.
Content Management
- Manage and organize website content, ensuring it is well-structured and easy to navigate.
- Ensure content is optimized for SEO and aligns with the overall digital marketing strategy.
User Experience (UX)
- Focus on improving the overall user experience by conducting usability testing and gathering user feedback.
- Implement UX best practices to enhance user satisfaction and engagement.
- Monitor and optimize website navigation and interactive elements.
Analytics and Reporting
- Use web analytics tools (e.g., Google Analytics) to track website performance, user engagement, and conversion metrics.
- Generate regular reports on website traffic, visitor behavior, and key performance indicators (KPIs).
- Provide insights and recommendations based on data analysis to improve website effectiveness.
Requirements- Proven experience in SEO and analytics management or similar role, with a track record of successful website development and optimization.
- Proficiency in website content management systems (CMS) such as WordPress.
- Strong knowledge of web analytics tools (e.g., Google Analytics) and SEO best practices.
- Familiarity with HTML, CSS, and basic web development concepts.
- Excellent project management and organizational skills.
- Strong communication and teamwork abilities.
- Creative problem-solving skills and attention to detail.
