Who We Are:
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the Team
The Chatbot and Content Management team is part of the Business Operations Support (BOS) team, which provides support and solutions for daily operations within the Global Business Service (GBS). We collaborate closely with key stakeholders, including product and project managers, regional representatives, and customer service teams, to create and manage content that directly impacts user experience across various channels.
About the Opportunity
The Strategic Content Specialist will be responsible for developing and executing content strategies that align with GBS goals and objectives while supporting the OKX brand image. In this role, the successful candidate will focus on creating engaging content that resonates with our target audience and drives business results. This individual will produce high-quality content across various channels, including websites, email communications, and other digital platforms.
Key Responsibilities: What You'll be Doing
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Develop and execute a content strategy that aligns with business objectives and target audience.
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Develop and create written content including internal team communication circulations, FAQ articles, social media posts, and other forms of digital content.
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Ensure all creative contents are on-brand, consistent in terms of style, quality and tone of voice; optimized for different channels and audiences of content including articles, social media posts and other forms of digital content
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Support development of a content strategy by working with cross-functional teams including GBS operations team, marketing, design, and product to ensure content is consistent with brand guidelines and efforts.
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Develop a content calendar that outlines the types of content to be created and published across various channels.
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Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing including real-time implementation of content strategies as and when needed
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Maintain content inventories including photos, videos and other design assets in an easy to access and retrievable content management system.
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Ensure consistent experience in keeping with the organization's editorial guidelines and implement appropriate translation strategies as needed
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Provide advice, guidance and training on the effective creation and use of content to employees
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Stay up-to-date with industry trends and best practices in content marketing and bring innovative ideas to the team.
Requirements: What We Look For in You
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Minimum Bachelor Degree in Journalism, Marketing, Communication, Literature, or similar.
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Minimum 1 year of experience in content research, content analysis, content creation or similar.
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Strong writing and editing skills with a proven track record that demonstrates content marketing expertise.
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Understanding global culture and customer sentiment and align to company tone
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Good command of English and a native language, and have a strong ability to simplify complex messages into clear, concise yet engaging messages
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Experience with learning management systems (LMS) and e-learning development tools.
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Strong project management skills, with the ability to manage multiple projects simultaneously.
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Experience with data analysis and content performance measurement.
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Strong interpersonal skills and ability to collaborate with cross-functional teams.
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Comfortable working in a fast-paced, dynamic environment with changing priorities.
Why Join Us?
- Competitive remuneration package
- Excellent prospects for growth and promotion - we provide you with assistance, opportunities for skill development, mentoring, and training programmes to help you succeed.
- Employee engagement, recognition and appreciation program.
- Multinational working environment - Advance your career by interacting with individuals from various backgrounds, cultures, and nations.
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