SEO Growth Senior Manager /Lead

OKX • Full-time • Remote (Europe (Remote)) • 5d ago

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

About the Opportunity

As part of the Growth Product Group, the content growth team focuses on driving user growth globally through various crypto content products by leveraging technology innovations and organic growth strategies. We are seeking a highly motivated and experienced SEO Growth Manager to join our team. You'll be responsible for leading the development and execution of SEO strategies for OKX's global organic growth. You'll be working closely with cross-functional teams, including products, engineering, local teams, to identify and prioritize growth opportunities, conduct experiments, and measure results. Additionally, you'll play a crucial role in contributing to the overall expansion and development of our global markets, leveraging the local teams' insights and resources.

What You'll Be Doing:

Develop overall strategy and execution of global SEO initiatives to drive organic traffic, user acquisition and engagement for OKX's global websites
Ensure best practice for on-page SEO optimizations for including metadata, site structure, internal linking, keyword strategy and any other on-page elements
Work closely with product teams, content teams to develop and execute SEO friendly features to capture non-brand keyword opportunities including transactional and informational intents.
Implement SEO recommendations and conduct PRD reviews with cross-functional product teams to unlock site-wise pages and content opportunities for organic traffic
Scale local SEO growth by leading and collaborating with our local SEO/content teams to implement best practices for multi-regional and multi-language SEO, including hreflang, localization and geo-targeting
Conduct research and leverage analytics, A/B testing, and reporting tools to measure performance and identify growth opporutnities。
Audit and analyse SEO performance, identify issues & root-causes, and experiment with rigorous approaches and measurement methods (A/B tests, data analytics) to improve performance at scale
Create data dashboards for weekly & monthly reports on rankings across top keywords, reviews, and sentiments across search engines (Google, Naver, Yandex), app stores (App Store, Google Play)
Manage all conversion funnels and optimize conversion rates for clicks, downloads and signups

What We Look For In You:

5+ years experience in SEO growth & strategy, preferably in the crypto, fintech, or highly competitive industries
Self-motivated, proactive, persistent and able to work effectively autonomously and perform as a team
Ability to handle pressure and thrive in a fast-paced and high-growth environment
Deep knowledge and understanding of all aspects of SEO, including technical SEO, on-page optimization, link-building, structured data and content best practice
Advanced experience with SEO tools (Google Search Console, GA4, Ahrefs, etc.)
Excellent communication and interpersonal skills with the ability to build relationships with global teams
Proficient in data analysis and performance metrics, and able to communicate results using data
Bachelor's or Master's degree in a related field (e.g. statistics, business, marketing)

Nice to Haves:

Experience in SEO channel attribution and driving SEO ROI model
Experience in technical SEO, off-page SEO, and media platform and ranking sites relationships management
Passion for crypto, blockchain, and web3 is a plus