Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Job Descriptions:
- Plan, execute, and optimize digital campaigns (SEO, SEM, social media, programmatic) to drive traffic, engagement, and traders.
- Diagnose key growth or decline indicators across marketing channels like SEO and paid ads to identify trends.
- Develop and deliver insightful reports to clearly communicate findings.
- Collaborate with relevant BU and global teams, to co-develop strategies on different product.
- Able to keep up-to-date trend and develop a corresponding strategy for SEO and paid ads.
- Monitor industry trends and competitor activities to inform marketing strategies.
Job Requirements:
- 3+ years of proven success in digital marketing, ideally for an educational or content-focused web3 platform or with a large B2C audience.
- Strong understanding of SEO and Paid ads principles.
- Excellent analytical skills and the ability to interpret data to make informed decisions.
- Business level fluency in English is required to support local and overseas stakeholders.
- Up-to-date knowledge of ranking factors, search engine algorithms, SEO trends and paid ads channels.
- Knowledge or interest in the cryptocurrency and blockchain industry is a strong plus.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
