Ready to be pushed beyond what you think you’re capable of?
At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.
To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.
Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.
While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.
As a Product lead focusing on Coinbase One Benefits, you will drive the vision, strategy, and execution for key benefits as well as driving increased engagement for Coinbase One Members. This includes overseeing the process of collaborating with other teams to integrate various trading and investment benefits, such as 0-fee trading, advanced trading rebates, DEX trading, and pre-token sale initiatives. You will also manage introducing new benefits in key geographies, and ensuring the platform delivers an exceptional user experience.
As we continue to evolve Coinbase One from a subscription to a membership, we will continue to evolve the experience across 3 key parts:
- Core Benefits: Primary benefits for CB1 including trading, staking, saving, and more
- Expanded Benefits: Benefits from partners as well as newly launched benefits across Coinbase consumer teams
- Platform: Foundational systems that enable benefit creation, launch, and member engagement.
You will set and drive the strategy for how to expand and launch new benefits for CB1 as well as how to leverage CB1 Benefits to spin the Coinbase flywheel.
What you’ll be doing
- Own all facets of a product area from crafting the vision and strategy to executing
- Develop solutions to problems by collaborating and leading across regions, product areas, and functions as needed
- Define OKRs for multiple teams and drive collaboration with cross functional partners during product development to achieve these goals
- Lead efforts to identify, define, collect, and track appropriate metrics (both quantitative and qualitative) for new or existing products areas
- Effectively balance and prioritize across all stakeholder objectives
- Secure buy-in, rigorously prioritize, and drive development for a multi-year product vision that crafts an overall product narrative and direction
What we look for in you
- 8+ years of Product Management experience, with a proven track record of shipping consumer products at a global scale
- 3+ years of experience launching successful products in fintech, DeFi, or similarly complex domains
- Product vision & execution: Proven ability to translate bold ideas into delightful, impactful features with measurable results
- Growth mindset: Experience in consumer product growth—especially in referral programs, social engagement, or virality
- Payments expertise: Background in payments, fintech, or crypto products, with a deep understanding of user needs and market trends
- Analytical skills: Skilled at market sizing, opportunity assessment, and turning complex data into actionable product insights
- Cross-functional leadership: Able to align diverse stakeholders—from engineers to compliance teams—behind a shared vision
- User obsession: Relentless focus on creating intuitive, trustworthy, and scalable payment experiences
*Answers to crypto-related questions may be used to evaluate your onchain experience
Position ID: P71261
#LI-Remote
Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.
Commitment to Equal Opportunity
Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.
Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).
Global Data Privacy Notice for Job Candidates and Applicants
Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here.
AI Disclosure
For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.
For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.
The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment. To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com
