Building the Future of Crypto
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
Become a Krakenite and build the future of crypto!
Proof of work
The team
At Kraken, our Organic Growth team is the engine behind how the world discovers, learns about, and engages with our products and brand. We combine creativity, data, and technology to accelerate global awareness, acquisition, and retention, all in service of Kraken’s mission to bring crypto to the world.
The Organic Growth organization is made up of four specialized teams: SEO, ASO (App Store Optimization), RAF (Refer-A-Friend), and Content. Together, these teams work across channels and platforms to build sustainable, compounding growth systems that reach millions of users every day.
We operate like a high-performing startup within Kraken. Testing, learning, and scaling what works at the intersection of search intelligence, storytelling, and product growth. From driving discoverability in the next generation of search and AI ecosystems to optimizing in-app visibility and referral loops, we’re obsessed with finding new ways to grow Kraken’s ecosystem organically.
The opportunity
- Writing effective and compelling content across a range of sales, product and brand deliverables including landing pages, video scripts, presentations, fact sheets, email, push, display, paid social/search, blogs, education, and long-form thought leadership
- Distilling value propositions and tailoring messaging to defined client segments across various channels
- Collaborating with Product Marketing, Growth, Data, Product, Design and SMEs throughout the broader organization to support and facilitate the launch and optimization of marketing campaigns and initiatives
- Optimizing current and future deliverables based on data-informed learnings
Skills you should HODL
- Passion for finance, economics, markets, technology and all things crypto
- 4+ years experience in copywriting, content strategy and development, or digital marketing in Finance or Technology
- Experience simplifying complex technical concepts for a sophisticated audience segment
- Excellent oral and written communication skills
- Comfort in navigating ambiguity and shifting priorities
- Ability to handle a high volume of deliverables simultaneously without compromising quality or missing deadlines
- Strong organizational ability and attention to detail
- High level of accountability and say-to-do ratio
- Knowledge and understanding of finance and/or cryptocurrency markets, technology, ecosystem and ethos is a big plus
- Bachelor’s degree
Nice to haves
- Bachelor’s degree
- Experience writing marketing, short- and long-form content within the crypto space
This job is accepting ongoing applications and there is no application deadline.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
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Compensation Range: $86K - $134K
