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Plan and coordinate campaign-related marketing campaigns. Collaborate with BDs, local market managers and other teams to ensure effective execution.
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Monitor and evaluate campaign performance. Optimize campaign settings to improve conversion rates with a data-driven approach.
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Improve user experience and backend system to attract inbound traffic.
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Responsible for the daily execution of campaigns, working closely with technical and business teams to ensure operational excellence.
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Strengthen and improve the foundational product infrastructure of the campaign lifecycle.
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Design, implement, and refine product operational processes to improve the efficiency, accuracy, and risk management of campaign activities.