About UR
UR is a borderless smart money app that makes it easy to spend and off-ramp, all in one place.
Built for both crypto natives and the crypto curious, UR simplifies the way people and businesses move between digital assets and fiat currencies. Self-custodial, fast, and intuitive, UR turns complex crypto workflows into a seamless everyday experience.
We are looking for a growth marketer who can build and scale our user acquisition engine across multiple channels. This role focuses on bringing in high-quality traffic, driving conversions across the full funnel, and operating within the unique constraints of a crypto neobank.
Key Responsibilities
- Identify and manage top-of-funnel channels i.e Twitter (X), Xiaohongshu, Telegram, Discord
- Build visibility on fintech/neobank comparison sites and other discovery platforms
- Segment and target different user groups (airdrop hunters vs. genuine users)
- Source and scale high-intent communities across APAC, SEA, and Europe (excluding US)
- Lead paid performance marketing across X, Google, Meta, TikTok
- Build a multi-channel acquisition strategy that drives traffic completing the user journey
- Manage influencer/KOL acquisition funnels together with the KOL team
- Support affiliate and community partnership channels
- Work with Product/Ops on in-app growth loops such as referrals and incentives
- Set clear KPIs, run experiments, and optimize for cost-efficient acquisition
- Navigate KYC, fiat rails, and conversion friction points
- Ensure channel strategies comply with ad rules and regulatory requirements
- Adapt marketing approaches based on compliance constraints
Requirements
- Min 6 years of experience in growth/acquisition of fintech, neobank, crypto, or similar digital products
- Strong understanding of acquisition metrics such as CAC, LTV, cohorts, conversion
- A plus point with understanding of crypto user motivations i.e yield, speed, UX and their decision-making
- Experience running campaigns across APAC/SEA/Europe
- Hands-on execution experience across paid channels and community-driven channels
- Ability to build acquisition processes from scratch
- Comfortable with fast-paced, early-stage environments
