About CirclesCircles is a bold new experiment in peer-to-peer money that restores agency to people and communities.
It differs from other protocols and experiments because of its fair emission schedule (1 per hour per human), that way it degrades and encourages usage over hoarding, and the fact that any human can become an issuer of money without any gatekeepers. You just need to be trusted within your trust graph.
You can think of it like "social money" but in truth it has many many potential uses. As a protocol it fundamentally reimagines the creation of, and access to, money.
It's open-source, collaborative, audacious, and backed by Gnosis.Position Overview
The Marketing Manager is a brand-led storyteller who will accelerate adoption, deepen community engagement, and drive awareness of Circles. This critical role translates complex concepts into compelling narratives to cultivate a powerful brand and support the delivery of our business objectives.
You would be fully embedded in the Circles team, leading all brand and marketing initiatives with high ownership and agency. As part of the wider Gnosis marketing team, you can leverage their extensive knowledge and experience. We seek someone who thrives on ownership, and we will do all we can to help you to succeed.
Your starting point will be designing a marketing and communication plan that aligns with the core values and goals of Circles, including defining the core target audiences, key narrative and messaging, and codifying the brand positioning.
What you will doYou will own three critical strategic pillars:
Brand- Act as the brand strategist, crafting an inspiring narrative that articulates the fundamental "why" behind Circles. You will codify the comprehensive brand positioning and the unified message architecture.
- Serve as a self-starting public advocate and evangelist for Circles, proactively building relationships and protecting the project's vision and reputation.
Content- Own the entire content lifecycle across long-form, short-form, and educational materials to reduce the friction of engaging with crypto and Circles-owned concepts.
- Strategically manage the Circles website, landing pages, and the Gnosis App Circles section, focusing on clear messaging, optimal user experience, and maximizing conversion rates to new user sign-ups.
- Lead day-to-day management and growth of all social media channels, ensuring brand consistency and driving engagement with relevant topics.
- Establish the formal communication and coordinate messaging and GTM activities with the Gnosis App/Product team, ensuring technical updates are consistently translated into clear, value-driven user outcomes.
Community- Cultivate and support the Circles communities and groups, turning users into active participants and local hub organizers.
- Plan, coordinate, and execute community events, community meetups, and presence at relevant industry conferences (virtual and in-person).
- Define and track key brand health metrics, community growth, and awareness of core concepts.
5+ years of Marketing experience with demonstrable success in a brand-led role, preferably in a mission-driven, technology, or social impact sector.
Strong marketing skills and a proven track record in Content Strategy, Social Media management, and Community Building.
A deep understanding of the concepts behind money creation, combined with a genuine enthusiasm for Web of Trust and other trust-based social graph technologies.
Interest in hands-on experience with local/community currencies, local first economies or non traditional ways people exchange value.
Being immersed in and part of existing communities that worry about the state of the global financial system and that seek long-term solutions is a strong plus
Experience in the Crypto/Web3 space with a foundational understanding of blockchain, decentralized finance, and the specific challenges of driving adoption for a novel protocol.
Mindset & AttributesBrand-Led Storyteller: An exceptional communicator capable of simplifying highly complex technical and economic concepts into emotionally resonant narratives.
Self-Starting Evangelist: Highly proactive, with a natural ability to build relationships, speak publicly, and recruit others to a cause.
High Ownership: Comfortable acting as a solo owner of key marketing functions, thriving in an autonomous environment with a high bias for action.
Community Builder: Skilled in fostering a global, diverse, and ethically motivated community around shared values and ideals.
- Personal Development: Pursue your professional goals with our support, including personal education budgets and conference allowances. We invest in your growth and learning.
- Innovation and Experimentation: Interested in exploring new ideas? Dedicate your Friday afternoons to research or work on a side project within our ecosystem. We encourage creativity and experimentation.
- Flat Hierarchy: Navigate with ease in our organization. Our flat hierarchy ensures your ideas and contributions are valued and heard, without getting lost in a complex structure.
- Flexible and Remote Work: Not a morning person? No problem! We embrace flexible working schedules and have a long-standing culture of remote work. Balance your professional and personal life in a way that works for you.
- State-of-the-Art Equipment: Receive the latest hardware and all the tools you need. We make sure you're well-equipped to do your best work.
- Growth and Opportunity: Grow with us in an exciting industry. As Gnosis rapidly expands, so do the opportunities for you to make a significant impact. We value initiative and a proactive approach.
- Community and Mission: Join a team that's passionate about our mission and enjoys working together. We’re not just colleagues; we’re a community driven by a shared goal.
At Gnosis, we strive to create an inclusive environment that empowers our team members. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be an equal opportunity employer: all qualified applicants are considered for positions regardless of race, ethnic origin, age, religion or belief, marital status, gender identification, sexual orientation, or physical ability.
