Growth Marketing Lead

TRM Labs • Full-time • Remote (Canada) • 3w ago

Build to Protect Civilization

TRM is a blockchain intelligence company that’s on a mission to build a safer financial system for billions of people. We’re a lean, high-impact team tackling some of the world’s most critical challenges, ranging from human trafficking and financial fraud to terrorist financing. We are builders who power governments, financial institutions, and crypto companies when the clock is running and the consequences are real. This is why every TRMer is a bet on our future and has the power to change our trajectory.

About the Position

The Marketing team at TRM Labs is looking for a Growth Marketing Lead to scale pipeline impact through full-funnel demand campaigns that drive measurable revenue outcomes. You’ll lead campaign strategy and execution across key customer segments and geographies, directly partnering with Sales and cross-functional stakeholders to convert market interest into pipeline and bookings.

The impact you will have:

Full-Funnel Campaign Ownership – Lead the end-to-end strategy, execution, and optimization of global demand generation campaigns. Develop compelling programs that convert across multiple funnel stages — from engagement to closed-won.
Pipeline Generation at Scale – Drive $10M+ in qualified pipeline sourced through campaign activities, with a focus on high-intent conversion and accelerated deal velocity.
Sales + Marketing Alignment – Build tight collaboration with Sales, especially in key segments like expansion accounts and strategic industries. Co-design plays that fuel pipeline growth and improve win rates.
Segment Specific Campaigns – Build repeatable and scalable campaign motions tailored to enterprise, mid-market, and regional needs. Own campaign success across multiple personas and compliance-focused buyer journeys.
Global Campaign Execution – Execute integrated campaigns across regions with attention to localized strategy, channel mix, and cultural nuance — ensuring global programs drive local impact.
Attribution + ROI Insights – Partner with Marketing Ops and RevOps to track, attribute, and optimize campaign performance. Continuously iterate on programs based on pipeline velocity, ROI, and performance benchmarks.

What we’re looking for:

6–10 years of experience in B2B SaaS marketing, with a focus on demand generation and pipeline growth
Proven ability to drive revenue-impacting campaigns in partnership with Sales, Product Marketing, and RevOps
Experience marketing to technical or compliance-oriented buyers, ideally in highly regulated industries
Familiarity with global campaign execution and pipeline development across diverse customer segments and regions
Hands-on experience with pipeline attribution tools, campaign performance metrics, and MarTech infrastructure
Strong project management and executional rigor, with a bias for impact, iteration, and scale
Ability to build influence across GTM teams through data-backed storytelling and visible campaign success
Comfortable working in fast-paced, high-growth environments with evolving goals and priorities

About the Team:

A 16-person global marketing team across Demand Gen, Regional Marketing, Product Marketing, and Brand that includes high-performing senior ICs and emerging leaders
Strong async culture with collaborative rituals — including weekly sprint planning, shared dashboards, retrospectives, and performance reviews
Culture strengths: analytical curiosity, clear communication, self-accountability, and high agency
Core collaboration hours: 8am–12pm PST
No on-call or weekend requirements
Campaigns, insights, and ops work are tracked against shared sprints and team KPIs

Learn about TRM Speed in this position:

Launch and optimize high-impact campaigns in weeks, not quarters, rapidly translating market signals and sales input into scalable demand plays that drive pipeline.
Iterate relentlessly based on performance data, quickly pivoting campaign strategy to double down on what’s working and cut what’s not — no vanity metrics, just revenue outcomes.
Collaborate with Sales and RevOps in real time, removing blockers and co-creating fast, measurable experiments that move deals through the funnel faster.

Life at TRM

We build to protect civilization. That promise shows up in how we work every day.

TRM runs fast. Really fast. We’re a high-velocity team that expects ownership, clarity, and follow-through. People who thrive here are inspired by hard problems, experimentation, direct feedback. If it takes months elsewhere, it often ships here in days. If you are optimizing primarily for consistent work-life balance, use the interview process to pressure-test fit. We want teammates who thrive here, not just survive here.

We coach directly, assume positive intent, and play for the front of the jersey.

Leadership Principles

Impact-Oriented Trailblazer: We put customers first, driving for speed, focus, and adaptability.
Master Craftsperson: We prioritize speed, high standards, and distributed ownership.
Inspiring Colleague: We value humility, candor, and a one-team mindset.

Want to learn more about how we interview at TRM Labs? Check out more about our leadership principles and hiring process here.

What You’ll Do Here

This work has teeth. At TRM, your week might include:

Driving critical investigations that can’t wait for typical business hours.
Shipping products in days when others would schedule quarters.
Partnering with teams across time zones to deliver insights while the story is still unfolding.
Building new solutions from first principles when the playbook doesn’t yet exist.
Protecting victims and customers by tracing illicit activity and disrupting criminal networks.

Join our Mission

We look for people who want their work to matter, who build with speed and rigor, and who take pride in protecting others through their craft. If you’re excited by TRM’s mission but don’t check every box, apply anyway. We hire for slope, judgment, and the will to learn fast.

Build to protect civilization. Let’s do it together.

Recruitment agencies

TRM Labs does not accept unsolicited agency resumes. Please do not forward resumes to TRM employees. TRM Labs is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company without a signed agreement.

Privacy Policy

By submitting your application, you are agreeing to allow TRM to process your personal information in accordance with the TRM Privacy Policy

Learn More: Company Values | Interviewing | FAQs