Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 300 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities:
- Own end-to-end user growth strategy, from acquisition to activation, conversion, and retention.
- Design and optimize growth funnels, with a strong focus on first deposit / first key action conversion and reducing user drop-off.
- Use existing marketing channels (affiliate, KOL, paid, social, community, partnerships) to maximize growth impact — focusing on efficiency and ROI, not channel expansion.
- Work closely with product teams to translate user insights and data into product iteration, UX improvements, and feature prioritization.
- Drive localized growth strategies for EU or LATAM, adapting global approaches to local user behavior and market conditions.
- Balance BAU execution (launching and optimizing current products) with long-term growth planning, anticipating future user needs and shaping product direction.
- Partner with central marketing, regional marketing, BD, data, and operations teams to ensure aligned execution and measurable outcomes.
- Conduct tactical and strategic analysis to guide decision-making, resource allocation, and prioritization.
Requirements:
- 6+ years of experience in user growth, growth strategy, product marketing, or growth operations, ideally in fintech, payments, or consumer tech.
- Proven experience driving data-informed user growth, beyond campaign execution.
- Strong understanding of growth models used by leading internet companies (e.g. Revolut, Uber, TikTok).
- Experience working across EU and/or LATAM markets; LATAM experience is a strong plus.
- Ability to connect marketing insights with product design and iteration.
- Strong business and analytical mindset; comfortable making trade-offs and setting priorities.
- Crypto experience is a plus, but not required — curiosity and learning ability matter more.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
