Ready to be pushed beyond what you think you’re capable of?
At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.
To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.
Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.
While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.
Team and Role
This role sits at the center of Coinbase Institutional’s Prime & Markets strategy. You will own how our most complex products show up to institutional clients globally, from spot and derivatives to cross-margin, liquidity, and execution workflows.
Markets refers to Coinbase’s institutional exchange, derivatives, and execution stack accessed via Prime, including spot, futures, options, liquidity access, and market structure capabilities.
You’ll partner closely with Product, Markets, Sales, Legal, and Comms to translate deeply technical capabilities into clear narratives, confident sales motion, and measurable client adoption across regions with different regulatory constraints. This is a product-first, revenue-adjacent PMM role with real ownership and influence.
You will execute GTMs today while helping define how Coinbase Institutional goes to market in 2026 and beyond.
You will support products used by hundreds of institutional clients globally, including hedge funds, asset managers, and market makers executing at scale across spot and derivatives markets.
What You’ll Be Doing:
Own the Prime × Markets Narrative
- Define and evolve the positioning for Prime and Markets as a single institutional operating platform.
- Lead messaging across spot, futures, options, cross-margin, execution, and liquidity access.
- Pressure-test narratives with Sales, Product, Legal, and real clients to ensure credibility at hedge fund scale and regulatory durability across regions.
Lead Product-Heavy GTMs
- Act as PMM DRI for major Prime and Markets launches, including derivatives and cross-margin initiatives.
- Build GTM strategies that span product readiness, sales enablement, client communications, and events.
- Own sequencing and clarity around what’s live, what’s next, and what action clients should take.
Drive Sales Enablement That Converts
- Create high-signal enablement materials: talk tracks, FAQs, battlecards, demos, and client-ready narratives.
- Partner tightly with Sales, STPs, and Coverage to reflect real objections, real deals, and buying behavior.
- Reduce complexity for the field by delivering fewer, sharper, higher-impact assets.
Be the Translator Across Teams
- Translate between Product, Markets, Prime, Sales, and Leadership.
- Turn complex technical detail into institutional-grade clarity without oversimplifying.
- Influence roadmap and prioritization conversations through market-backed insight.
Raise the Bar for Institutional PMM
- Establish best practices for technical PMM work across the Institutional org.
- Shape how GTMs, product showcases, and launches are run going forward.
- Mentor junior PMMs and contribute to a stronger, more rigorous PMM function.
What We Look For In You:
Experience & Background
- 7+ years in product marketing or adjacent roles (PMM, product strategy, institutional GTM).
- Meaningful experience with institutional trading, derivatives, or market infrastructure.
Deep Domain Expertise
- Strong understanding of derivatives markets, including futures, options, margining, and execution models.
- Comfort discussing liquidity, capital efficiency, risk, and market structure with institutional clients.
- You speak the language of sophisticated trading firms and asset managers.
Global & Regulatory Awareness
- Experience building narratives and GTMs that work across regions with different regulatory constraints.
- Ability to balance global consistency with local compliance and market realities.
PMM Judgment
- Ability to simplify complex systems into clear, compelling positioning.
- Strong instincts around prioritization, sequencing, and tradeoffs.
- Confidence to push back when narratives don’t hold up.
High Agency & Ownership
- Thrive in ambiguity and take ownership of outcomes, not just tasks.
- Build structure where none exists and move work forward without waiting for direction.
- Balance speed with rigor.
Strong Cross-Functional Operator
- Proven ability to partner with Product, Sales, Markets, Legal, and Comms.
- Comfortable leading without authority and aligning strong stakeholders.
- Trusted partner because you are prepared, direct, and knowledgeable.
Clear, Executive-Ready Communication
- Exceptional written and verbal communication.
Ability to brief leadership, influence decisions, and represent product externally.
- Bring POV, not just summaries.
Nice to Haves:
- Experience in prime brokerage, derivatives platforms, electronic trading, or market infrastructure.
- Background in TradFi, crypto-native firms, or both.
- Prior experience supporting institutional sales teams.
- Familiarity with APIs, trading UIs, or execution workflows.
Job #: P75800
#LI-Remote
Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.
Commitment to Equal Opportunity
Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.
Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).
Global Data Privacy Notice for Job Candidates and Applicants
Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here.
AI Disclosure
For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.
For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.
The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment. To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com
