Stand out and drive the next generation of wealth. Define the digital assets industry. Raise the bar for trust, transparency, and client success. Make your mark.
Nexo is a premier digital assets wealth platform designed to empower clients to grow, manage, and preserve their crypto holdings. Our mission is to lead the next generation of wealth creation by focusing on customer success and delivering tailored solutions that build enduring value, supported by 24/7 client care.
Since 2018, Nexo has provided unmatched opportunities to forward-thinking clients in over 150+ jurisdictions. With over $11+ billion in AUM and $371+ billion processed, we bring lasting value to millions worldwide. Our all-in-one platform combines advanced technology with a client-first approach, offering high-yield flexible and fixed-term savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions, including the first crypto debit/credit card. Built on deep industry expertise, a sustainable business model, robust infrastructure, stringent security, and global licensing, Nexo champions innovation and long-lasting prosperity.
Official website: nexo.com
As our Senior Marketing Analyst, you will own the narrative of our data, own Nexo’s attribution mode and translate complex signals into a clear story of what's working and where to invest next.
Your role:
- Strong sense of end-to-end ownership of marketing analytics: from data definition and tracking, through analysis, to insight delivery and decision support
- Proven ability to translate complex datasets into clear, actionable insights that directly influence marketing and growth decisions
- Own end-to-end marketing analytics across paid, organic and external marketing channels.
- Design, build, and maintain dashboards and reports in Tableau to track performance, ROI, LTV, CAC, cohort behavior, and funnel conversion.
- Demonstrated experience driving automation: reducing manual reporting, improving data quality, and standardizing KPIs and workflows.
- Analyze mobile and web acquisition performance using Adjust (attribution, cohorts, fraud signals, SKAN where applicable).
- Work with large datasets in Amazon Redshift (and related data stack) to perform deep-dive analyses and ad-hoc investigations.
- Partner closely with Marketing, Growth, Product, and Finance teams to translate business questions into actionable insights.
- Develop and maintain standardized metrics, KPIs, and marketing performance frameworks.
- Lead advanced analyses such as cohort analysis, incrementality testing, funnel optimization, and campaign effectiveness measurement.
- Identify growth opportunities and inefficiencies across channels, geographies, and user segments.
- Support experimentation and A/B testing by defining success metrics and analyzing results.
- Stay up to date with crypto-specific trends, regulatory considerations, and market dynamics that impact marketing performance.
What makes you stand out:
- 3+ years of experience in marketing, growth, or product analytics, preferably in tech, fintech, or crypto.
- Strong hands-on experience with Tableau (dashboard design, performance optimization, storytelling).
- Solid experience with mobile attribution tools such as Adjust (or similar: AppsFlyer, Branch).
- Experience operating within a large and diverse marketing analytics and martech stack, including:
- Web & Product Analytics: GA4
- SEO & Organic Performance: Google Search Console, Ahrefs
- Behavioral & UX Analysis: Hotjar (or similar session recording / heatmapping tools)
- Research & Measurement: Attest (or other brand lift, survey, or market research platforms)
- Advanced SQL skills and proven experience working with Amazon Redshift or comparable data warehouses.
- Strong understanding of digital marketing channels (paid media, affiliates, ASO, SEO, CRM, lifecycle).
- Deep knowledge of marketing KPIs: CAC, LTV, ROAS, retention, churn, funnel metrics, and cohort analysis.
- Experience with experimentation frameworks, A/B testing, and statistical analysis.
- Ability to work with messy, incomplete, or evolving datasets and still produce reliable insights.
- Strong business acumen and ability to turn data into clear, actionable recommendations.
- Excellent communication skills; able to explain complex analyses to non-technical stakeholders.
- Comfortable working in a fast-paced, high-growth crypto environment.
Nice to have:
- Experience with SKAN, MMP limitations, and privacy-driven attribution changes.
- Familiarity with Python/R for analysis.
- Prior experience in crypto, Web3, or financial products.
Nexo Benefits:
- Competitive and rewarding remuneration package.
- Annual performance-based bonuses.
- Comprehensive Learning Hub for continuous growth.
- Hybrid work model: primarily office-based with scheduled home office flexibility.
- A dynamic and inspiring environment with cutting-edge projects.
- Career development opportunities in a global leader driving the next generation of wealth.
- Customizable personal benefits package.
- Wellness benefits include additional health insurance, all-access sports cards, team-wide sports activities, standing desks, and blue light glasses.
- Free parking with a designated space, free electric bikes, and public transportation cards.
- Fresh fruits, snacks, and a well-stocked office kitchen.
- Regular department team buildings and company-wide team buildings.
