Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 300 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We are seeking a motivated and analytical AI Growth Operations Specialist to join our dynamic growth team. This mid-level role focuses on leveraging data-driven insights and creative strategies to optimize user acquisition, engagement, and conversion on the Binance platform. You will work cross-functionally to enhance product features and execute growth initiatives that drive sustainable user growth.
Responsibilities:
- Conduct daily data analysis to understand user segments, behavior trends, and funnel performance.
- Monitor cost, ROI, and other key growth metrics to ensure efficient budget allocation and campaign effectiveness.
- Analyze the end-to-end user journey to identify friction points and optimize user flows to increase conversion rates.
- Cooperate with the Data team to complete an AI model based on different user segments and all points of user journey.
- Collaborate closely with product, marketing, and engineering teams to leverage platform capabilities and drive product enhancements that support growth objectives.
- Initiate and lead growth projects independently, ensuring detailed execution and conducting thorough post-mortem reviews to extract learnings and improve future initiatives.
- Continuously track, report, and communicate growth performance and insights to stakeholders.
Requirements:
- Familiar with user segments and user lifecycle logic,experienced user operation projects with good result and matured logic.
- Familiar with AI model and has experience on AI model strategy design and rich knowledge about the initial request design
- Proven experience in a growth-related role with strong data analysis skills and logical problem-solving ability.
- Proficiency in data tools and analytics platforms (e.g., SQL, Excel, BI tools).
- Demonstrated ability to work independently as a self-starter, managing projects end-to-end from ideation to execution and review.
- Strong understanding of user acquisition funnels, conversion optimization, and ROI analysis.
- Creative mindset with experience designing and executing growth strategies such as voucher programs, task incentives, or similar campaigns.
- Excellent communication and collaboration skills to work effectively across multiple teams.
- Passion for the crypto industry is a plus.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
