Building the Future of Crypto
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
Become a Krakenite and build the future of crypto!
Proof of work
We’re looking for a Marketing Ops Lead to bring structure, clarity, and momentum to a fast-growing marketing organization. This person will be both a strategic partner and a hands-on operator — ensuring the marketing engine runs smoothly, efficiently, and intelligently.
Reporting directly to the VP, Growth, this role is a critical part of the marketing leadership team. You’ll oversee the systems, processes, and project management frameworks that enable growth marketing, creative, and analytics teams to execute at scale. You’ll manage cross-functional initiatives, streamline workflows, and ensure flawless execution across campaigns, launches, and infrastructure projects.
The ideal candidate is deeply embedded in growth marketing — not just supporting it from the outside, but fluent in its channels, metrics, and cadences. You understand how growth teams think and operate, and you’re comfortable rolling up your sleeves alongside them to drive outcomes.
The opportunity
- Build and optimize marketing operations: Design and implement the systems, tools, and processes that keep the marketing organization running efficiently and effectively.
- Lead cross-functional projects: Coordinate high-impact initiatives across growth, lifecycle, creative, and product marketing — ensuring alignment, accountability, and flawless execution.
- Operationalize launches: Manage timelines, deliverables, and dependencies for marketing campaigns and product launches, ensuring no detail is missed and every stakeholder is informed.
- Implement and manage tools: Own marketing’s adoption of systems like project management software and asset management platforms, as well as playing a key role in other marketing tool integration e.g. CRM. Align teams around clear processes that drive efficiency and consistency.
- Bridge creative and growth: Ensure creative production is streamlined and data-informed, running experimentation matrices, tracking creative performance, and optimizing resources to support growth marketing needs.
- Operational liaison with parent company: As Breakout integrates with Kraken more deeply, marketing operations will play a key role in process development for co-marketing efforts.
- Operationalize experimentation frameworks: Manage a testing pipeline that enables the team to test creative, channels, and messaging efficiently with minimal wasted spend.
- Drive operational excellence: Standardize planning, prioritization, and reporting processes to ensure visibility, focus, and momentum across marketing functions.
- Champion AI-powered workflows: Identify and implement AI tools and automation to accelerate the team’s output — from prompt pipelines to agent-based workflows that reduce manual lift across the marketing org.
Skills you should HODL
- 5+ years of experience in marketing operations, project management, or integrated marketing management, ideally in a high-growth tech, fintech, or crypto environment.
- Strong understanding of growth marketing — channels, metrics, experimentation, and how growth teams operate. You’re embedded in the work, not just coordinating around it.
- Deep expertise in project management and systems thinking — able to connect strategy to execution seamlessly.
- Proven success managing complex, cross-functional initiatives from conception through delivery.
- Proficiency with AI tools such as Claude, ChatGPT, and similar platforms. You use AI daily to accelerate your work and bring that mindset to the team. Bonus: experience building automations or agent-based workflows using AI.
- Skilled at implementing and managing marketing tools (CRM, PM, collaboration, analytics) to drive efficiency.
- Exceptional communication and organizational skills — you bring clarity where there’s complexity and momentum where there’s friction.
- A connector who thrives on empowering others to focus on their craft by handling the operational heavy lifting.
- Energized by the pace of a scaling startup and motivated by the challenge of building systems that enable sustainable growth.
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
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