Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
Key Responsibilities
Develop and execute user growth strategies for Binance platform, driving acquisition, retention, and transaction conversion based on user insights and market analysis.
Analyze market & competitors, identify trends, and optimize incentive mechanisms & campaigns; lead Marketing AI and personalized coupon/offer strategies.
Build lifecycle recommendation & ad recommendation systems with user tagging, improving activation, 7-day transaction, and push conversion.
Design growth tools & incentive schemes; collaborate cross-functionally with operations, engineering, QA, and global teams to deliver and iterate on data-driven growth strategies.
Requirements
Bachelor’s degree or above; 3+ years in growth strategy / recommendation algorithm / user growth product management; payment or crypto industry experience a strong plus.
Solid understanding of recommendation algorithms; proven experience in lifecycle recommendation, tag-based ad targeting, and 1:1 personalization; technical/algorithmic background preferred.
Strong Marketing AI & incentive strategy experience, with a focus on new user conversion, 7-day transaction, and retention KPIs.
Proficient in data analysis, able to translate insights into actionable growth plans; fluent English for cross-functional global collaboration.
Data-driven, results-oriented, proactive, and accountable for business goals; thrive in a fast-paced environment.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
