As GrowthContent Manager (Sports and Prediction Markets), you will be responsible for planning and delivering impactful content across our sports vertical, with a particular focus on major US sports including the NFL, NBA, MLB, NHL, college football, and college basketball.
You will own the content calendar and coordinate distribution across web, SEO/AEO, affiliate, social and other channels, ensuring content is timely, commercially relevant, and aligned with key sporting moments and trading demand.
This role will require close collaboration with specialist teams across SEO/AEO, Paid Media, Affiliates, Social and Product to ensure content supports both audience growth and commercial performance.
Responsibilities
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Build and manage the sports content calendar across web, SEO/AEO, affiliate, social, and other distribution channels
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Develop full funnel content plans around major US sports, including NFL, NBA, MLB, NHL, college football and college basketball
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Identify topical opportunities around key fixtures, major sporting events, seasonality, betting interest and prediction market activity
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Work with internal specialists across SEO/AEO, Paid, Affiliate, Social and Product to align content with channel priorities
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Ensure content supports organic visibility across traditional search engines and AI answer surfaces, audience engagement, affiliate performance and conversion goals
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Brief internal and external writers, editors and subject matter experts
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Monitor content performance and use insights to improve planning, prioritisation and execution
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Work with internal and external resources to support digital PR efforts
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Set up detailed SEO and AEO tracking and reporting
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Utilise and enhance AI content production workflows to speed up production
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Collaborate on ASO production and reporting with internal stakeholders
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Stay up to date with the latest developments across US sports, prediction markets, betting markets, SEO/AEO, affiliate and social media
Requirements
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Experience in sports content, iGaming, or a similar digital content role
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Exceptional knowledge of major US sports, particularly the NFL and NBA, with broader understanding of MLB, NHL, college football and college basketball
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Experience creating and managing content calendars across multiple channels
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Knowledge or experience of prediction markets, betting markets, odds, futures, props, picks or related sports wagering concepts
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Deep experience working in digital PR, SEO/GEO, or other digital content areas
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Capacity to work cross-functionally with specialist marketing teams like SEO/AEO, Paid, Affiliate, Social, Product
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Critical editorial judgement, with the ability to balance speed, accuracy, user value and commercial relevance
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Analytical mindset, with the ability to interpret performance data and turn it into clear content priorities and engaging narratives
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Comfortable working in an innovative, truly fast-paced, and performance-driven environment
What we Offer
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Competitive salary and benefits package
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Opportunity to help build and shape a high-growth sports and prediction markets content vertical
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Flexible remote working policy
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Collaborative and dynamic working environment with a focus on innovation and performance
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Access to leading SEO, analytics, content and growth tools
If you master US sports, understand how fans engage and trade around sporting moments, and you can turn that knowledge into a commercially effective content calendar, this is the right opportunity for you.
