ABOUT US
We’re Wirex and we’re not like anyone else. Why? Because we always do things our way, before anyone else does them – like creating the first ever debit card that lets you pay with crypto, making it easier for ordinary people to access DeFi-powered savings and setting up the world’s first cryptocurrency rewards scheme.
Our vision is a world in which everyone can enjoy the benefits of digital currency – everything from the power to send money around the world near-instantly without breaking the bank to buying, storing and exchanging 40+ top tokens on a secure, easy-to-use platform at some of the best rates in the industry.
OVERALL ROLE PURPOSE
We are looking for a proactive and data-driven CRM Marketing Executive to join our dynamic marketing team. This role is centered around enhancing customer engagement and retention through innovative CRM strategies. The ideal candidate should be passionate about the crypto industry, customer-centric marketing, and have a keen interest in leveraging technology to drive business growth.
KEY RESPONSIBILITIES
- Develop and implement CRM strategies to enhance customer engagement, retention, and satisfaction.
- Manage and analyse customer databases to implement targeted marketing campaigns aimed at boosting customer activation and loyalty.
- Monitor and analyse customer data to identify trends, opportunities, and areas for improvement in the customer journey.
- Serve as the primary point of contact for ad-hoc CRM inquiries.
- Collaborate with cross-functional teams to ensure seamless communication and execution of CRM initiatives.
- Stay up to date with crypto industry trends, best practices, and emerging technologies related to marketing and customer loyalty.
- Assist in the development and execution of content for CRM engagement channels, including email marketing, push notifications, and in-app content.
- Work closely with internal stakeholders to gather insights and feedback to improve our products and services.
- Adapt to fast-paced ad-hoc requests and changing market conditions, ensuring timely delivery of tasks and projects.
KEY EXPERIENCE AND SKILLS REQUIRED
- Degree in Marketing, Business, or related field; additional certifications in digital marketing or CRM are advantageous.
- 0-2 years of experience in email marketing or retention marketing, with a preference for experience in customer retention and engagement.
- General understanding of marketing departments and their functions.
- Strong interest in the crypto/Web3 industry, with an ability to engage confidently with the community.
- Excellent analytical skills and curiosity about CRM tools, data analytics platforms, and email marketing ESPs.
- Customer-centric approach with skills to identify customer pain points and propose effective solutions.
- Independent and proactive thinker with strong execution skills.
- Demonstrated ability to prioritize tasks and manage multiple projects simultaneously.
- Detail-oriented mindset with a focus on accuracy and quality.
BENEFITS
- Enhanced annual leave + Bank Holidays
- Private Medical Insurance
- Paid Charity Day
- Pension
- Flexible working hours and remote working
- Annual Training Allowance
- Extensive opportunity to grow your career and professional development at an innovative FinTech
- Companywide and team social events