LCX.com is an innovative fintech company that operates a secure and compliant platform for buying, selling, transferring, and storing digital currency. The LCX Exchange, a regulated trading venue, offers a range of digital currencies. LCX specializes in the tokenization of assets, utility and security token offerings, and advanced trading tools. In 2020, LCX received regulatory approval for 8
Key Responsibilities:
1. Strategy Development:
Develop and execute comprehensive digital marketing strategies to
increase brand awareness, drive traffic, and generate leads for MasterDex.
Collaborate with the leadership team to define marketing objectives and key performance indicators (KPIs).
2. Content Creation and Management:
Create engaging and informative content related to blockchain, cryptocurrencies, and MasterDex's offerings.
Manage the content calendar and ensure consistent delivery of high-quality content across all digital channels.
3. Campaign Management:
Plan and execute multi-channel marketing campaigns, including SEO, SEM, social media, email marketing, and influencer partnerships.
Monitor and optimize campaign performance, using analytics to refine strategies and improve ROI.
4. Community Engagement:
Foster and manage relationships with the cryptocurrency community through social media, forums, and events.
Engage with users, respond to inquiries, and build a loyal community around the MasterDex brand.
5. Analytics and Reporting:
Track, analyze, and report on key marketing metrics to measure the effectiveness of campaigns and initiatives.
Provide insights and recommendations based on data to drive continuous improvement.
6. Collaboration:
Work closely with cross-functional teams, including product development, customer support, and sales, to align marketing efforts with business goals.
Coordinate with external partners, agencies, and influencers to amplify marketing efforts.
Qualifications:
Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus.
Proven experience (3+ years) in digital marketing, preferably within the blockchain or cryptocurrency industry.
Strong understanding of blockchain technology, cryptocurrency markets, and related regulations.
Proficiency in digital marketing tools and platforms, including Google
Analytics, Google Ads, SEO tools, social media management tools, and email marketing software.
Excellent written and verbal communication skills.
Creative thinker with the ability to develop innovative marketing strategies.
Strong analytical skills and the ability to interpret data to make informed decisions.
Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
What We Offer:
Competitive salary and benefits package.
Opportunity to work with a talented and passionate team in a rapidly growing industry.
Professional development opportunities and continuous learning.
A collaborative and inclusive work environment.
How to Apply:
If you are passionate about blockchain technology and digital marketing and want to be a part of a forward-thinking team, we would love to hear from you. Please submit your resume, cover letter, and any relevant portfolio or case studies to rohini@lcx.com
