About Figure
Figure is revolutionizing financial services with its disruptive, scaled, and rapidly expanding technology platform. By capitalizing on the loan origination activities on its platform and extensive network of partners, Figure is poised to deliver and scale new products that enhance efficiency and transparency in the industry. Through the integration of cutting-edge technology, Figure’s platform fosters more transparent and efficient capital markets, bolstered by the growing pool of assets originated on its platform. This transformational journey is fueled by a dedicated team at Figure, characterized by their drive, innovation, collaboration, and passion for building from scratch. We value individuals who bring an entrepreneurial mindset to every task and will embrace our culture of innovation.
Every day at Figure is a journey in continuous learning yet a daily focus on getting work done that makes a difference. Join a team of proven leaders who have already created billions of dollars in value in the financial technology space.
FastCo Most Innovative Companies
Forbes Top 50 Blockchain Companies
About the Role
Figure is seeking an experienced Sr. B2B Marketing Manager to help us grow our Partner HELOC business. You’ll partner cross-functionally with our channel marketing team, revops, and sales to develop and execute marketing strategies and campaigns across multiple channels.
What You’ll Do
Marketing Campaign Execution and Optimization
- Spearhead the strategy and execution of sophisticated marketing campaigns to reach defined B2B and B2B2C audiences and hit aggressive SQO targets
- Tactics such as email marketing, webinars, digital marketing, social media marketing, account-based marketing (ABM) campaigns, and event promotion and follow-up campaigns
- Identify and leverage optimal channels to reach key market segments
- Collaborate with sales and content teams to develop targeted, relevant messaging
- Continuously analyze campaign performance and implement data-backed optimizations
Sales Enablement and Collateral Management
- Partner closely with the sales team to develop and maintain marketing collateral, including for new products and upsell motions
- Ensure all messaging is consistent, compliant with industry regulations, technically accurate, and compelling!
- Adapt marketing materials to address specific customer segments and use cases
- Deliver high-quality, sales-ready leads to the enterprise sales team
- Implement lead scoring and nurturing workflows in Hubspot
What We Look For
- 6+ years of experience in B2B Marketing
- 3+ years of experience with Hubspot Marketing Hub or Salesforce Marketing Cloud, especially with standing up campaigns, processes, and attribution from scratch
- Financial technology, software, and B2B experience preferred; Mortgage Industry experience a plus!
- Proven experience in implementing and managing ABM strategies
- Problem solver, willing to get their hands dirty
- Understanding of marketing compliance requirements
- Clear and concise communication skills, with the ability to translate complex concepts for various audiences
- Excellent quantitative and qualitative problem-solving skills
- Demonstrated ability to think strategically and analytically
- Excellent attention to detail, follow through, and adequate sense of urgency
- Ability to simultaneously manage multiple projects and prioritize appropriately
Benefits and Perks
- Competitive salary and growth opportunities
- Company quarterly performance based bonus
- Equity stock options package
- Employer funded comprehensive health, vision, dental insurance and wellness program for employees and their dependents
- Employer funded life and disability insurance coverage
- Company HSA, FSA, Dependent Care, 401k, and commuter benefits
- Up to 12 weeks paid family leave
- In office, remote, and hybrid work location options
- Home office and technology stipend for those working outside of a traditional office more than 75% of the time
- Flexible time-off plan to empower employees to take the time off that they want and need
- Continuing education reimbursement
- Routine Team swag deliveries!
Our salary range is $118,800 - $148,500 with up to a 25% Bonus and Equity. Actual compensation may vary based on individual candidate experience and location.
Depending on your residential location certain laws might regulate the way Figure manages applicant data. California Residents, please review our California Employee and General Workforce Privacy Notice for further information. By submitting your application, you are agreeing and acknowledging that you have read and understand the above notice.
Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
#LI-EK1 #LI-Hybrid
