Xverse is the most advanced and user-friendly Bitcoin wallet, supporting Ordinals, Runes, BRC20, Stacks, and Rare Sats. Available on iOS, Android, and as a Chrome browser extension, Xverse enables secure management of Bitcoin on layer 1 and layer 2 networks like Stacks, with more networks coming soon. Our globally distributed, agile, and fast-moving team is focused on onboarding the next 1 billion users to web3, positioning Xverse as the go-to wallet and gateway.
We are seeking an energetic and experienced Product Marketing Manager who is passionate about Web3 to join our team. A plus if you are a degen. The ideal candidate will be responsible for planning, developing, and executing product marketing strategies to drive brand awareness, user acquisition, and engagement. This role requires a creative and analytical mindset, as well as a deep understanding of the crypto industry and wallets. Additionally, this role will involve coordinating and executing partner marketing campaigns, managing PR and communications, and representing Xverse at industry events, possibly on stage for speaking engagements.
Key Responsibilities:
- Product Marketing: Develop and implement product marketing strategies to effectively communicate the value of Xverse's features to our target audience. Collaborate with product teams to ensure alignment on messaging and positioning.
- Partner Marketing: Coordinate and execute joint marketing campaigns with partners, ensuring alignment with Xverse's brand and objectives. Identify opportunities for co-marketing initiatives and manage relationships with key partners.
- PR & Communications: Oversee all public relations and communications efforts, including crafting press releases, managing media relationships, and developing communication strategies to enhance Xverse's public profile.
- Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns, including digital, social media, content, email, and events. You’ll be working with and will have support from our wonderful existing growth team.
- Analytics and Reporting: Track and analyze marketing performance metrics, providing insights and recommendations for continuous improvement.
- Budget Management: Manage the marketing budget, ensuring efficient allocation of resources and maximum ROI.
- Market Research: Conduct market research to stay ahead of industry trends and inform strategic decisions.
- Brand Management: Ensure consistent brand messaging and visual identity across all marketing channels.
- Ambassador/Speaking at Events: Act as an ambassador for Xverse, representing the company at industry conferences, speaking engagements, and events. Engage with the community at booths and on stage to promote our brand and product.
Requirements:
- Minimum of 3-5 years of experience in a product marketing role within the Web3/crypto industry.
- Proven experience in coordinating and executing partner marketing campaigns.
- Strong background in PR & communications, with the ability to manage media relations and craft compelling narratives.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Creative thinker with a passion for storytelling and content creation.
- Excellent verbal and written communication skills, highly articulate and engaging online and offline.
- Deep understanding of the Web3, crypto landscape, and Xverse’s competitive positioning, with the ability to speak eloquently about our product online, in person, and on stage.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Familiarity with Web3 technologies and wallets is a must.
- Ability to work collaboratively with cross-functional teams in a fast-paced environment.
- Experience working with globally distributed teams is a plus.
