=nil; Foundation has been at the forefront of ZK technology and blockchain scalability since 2018. Our vision is to technically ensure universal access to a decentralized and fair global economy – we seek to achieve this future by building a trustless, reliable, and publicly-owned world computer. Our solution is an Ethereum L2 powered by zkSharding.
In 2024, we shipped our first release of =nil; (Devnet) along with a full suite of developer tools and feature upgrades. In 2025, we set our sights on ecosystem growth and our Mainnet launch. As we prepare for significant growth around our ecosystem, we are looking for a Head of Marketing who deeply understands the crypto market.
This role is a unique opportunity to shape the narrative of a pioneering blockchain company and network, drive distribution and engagement, and work side-by-side with team leaders.
Responsibilities
- Develop and own the organization's marketing strategy, focusing on innovative approaches to drive growth for our early ecosystem.
- Lead brand development to increase awareness and establish a differentiated creative direction within the crypto industry.
- Build and optimize distribution channels, including events, social media, and content platforms, to effectively reach our target audience.
- Manage and grow a high-performing marketing team, nurturing talent and skills specific to crypto marketing.
- Work with the Content Lead to create and execute a content strategy that aligns with our brand and supports our crypto-focused marketing goals.
- Assist in developing go-to-market strategies for token launches, ecosystem initiatives, and partnership announcements.
- Cultivate a vibrant community of users, developers, and stakeholders.
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing efforts, continuously refining strategies based on insights and data.
Qualifications
- Proven experience in a senior marketing role within the crypto/Web3 industry, ideally with a focus on community-centric technologies such as public blockchain infrastructure.
- Demonstrated understanding of how to effectively engage with crypto-native audiences.
- Experience leading and managing teams to execute cross-functional marketing initiatives.
- Strong strategic thinking and creative skills, with a track record of developing and implementing marketing campaigns that drive user adoption and ecosystem growth.
- Experience using digital marketing tools and analytics.
- Excellent communication and copywriting skills.
Nice to have
- Experience working in a company that has successfully launched a token.
- Background in developing educational content and thought leadership pieces within the crypto or blockchain industry.
- Experience leading and managing teams to execute cross-functional marketing initiatives.
- Terminally online.
Benefits
Apply to discuss your benefit package, including health insurance, language courses, relocation support or other care the company may provide.
