Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
Please note that only English CVs will be reviewed.
Responsibilities:
- KOL and Affiliates Identification and Recruitment:
- Identify and recruit KOLs and Institutional KOLs within your region.Evaluate potential KOLs based on their reach, influence, engagement, and alignment with Binance’s brand values and goals.
Relationship Building and Management:
Nurture strong and long-term relationships with KOLs to foster brand loyalty and advocacy;Act as POC for KOLs, promptly addressing their concerns, feedback, and requirements.
Campaigns and Incentive Programs:
Develop and execute comprehensive KOL engagement strategies, campaigns, and incentives to promote Binance’s products and services;Collaborate with KOLs to create authentic and compelling content that aligns with Binance’s marketing objectives;Monitor and analyze campaign/initiative performance, ensuring that KOL activities drive desired outcomes such as registrations and trading volume.
Performance Tracking and Reporting:
Set clear KPIs and metrics to evaluate KOL campaigns' effectiveness;Track KOL performance initiatives generating reports to provide insights on ROI, engagement, and impact on trading volume;Recommend optimizations based on data analysis to enhance future campaigns.
Collaboration with Internal Teams:
Provide support to Global initiatives being the liaison between Central Teams and local markets;Work closely with Marketing and PR teams to ensure cohesive and integrated KOL strategies;Coordinate with Compliance and Legal teams to ensure all KOL activities adhere to regulatory guidelines and Binance’s policies;Ensure constant cooperation and connection with the Global and other regions' teams to exchange results and learnings, and provide support.
Market Research and Industry Trends:
Stay updated on industry trends, emerging influencers, and the competitive landscape to keep Binance’s KOL strategies relevant and effective;Provide regular feedback to the Marketing and Product teams on market insights gathered from KOL interactions.
Event Management:
Organize and manage events such as webinars, live streams, and meetups with KOLs to engage with the community, drive discussions, and promote Binance;
Referrals:
Lead Retail Referral Program development and implementation in collaboration with Lifecycle, Marketing, and Ops Teams;Track Retail Referral Program performance looking for constant improvements and higher impact on metrics;Constantly seek innovative initiatives to keep users engaged and encourage them to promote the program;Provide regular performance reports and insights to enhance the program.
Requirements:
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage (Spanish native/ Portuguese is a plus);
- Self-learning personality and ability to work independently;
- Ability to handle a fast-paced environment and many moving parts at once;
- Highly organized and comfortable working across time zones and multiple projects;
- Excellent communication and presentation skills;
- Previous experiences in BD or marketing would be an advantage;
- Creative to develop unique ideas and expanding on them is a plus;
- Strong interest and knowledge about crypto, blockchain technology, and the Binance ecosystem are desirable.
Conditions:
・ Competitive salary
・ Flexible working conditions
・ Flat organisation
・ Great Locations with a highly talented and international colleagues
・ Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!
About Binance
Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world. The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.
