Rumpel is the premier point tokenization protocol, allowing users to turn loyalty points into profit through a liquid onchain secondary marketplace. Building towards a world where value flows freely across all mediums, we’re on a mission to improve liquidity and price discovery for illiquid markets. We’ve been in the space since 2017 and have experience launching and contributing to DeFi protocols, such as Sense Protocol, MakerDAO, and Aave. Rumpel is backed by Dragonfly, Variant, Nascent, and Bain Cap Venture. As our head of growth (GM), you'll work closely with the founding team (Josh, Kenton, and Steven) to brainstorm, plan, execute, and improve GTM strategies that drive usage of the Rumpel Protocol.

Responsibilities

Own the GTM strategy & launch for new products, features, and partnerships
Leverage analytical tools to monitor, track, and measure awareness, engagement, and campaign performance
Live in the trenches of Crypto Twitter, following and participating in the latest DeFi trends and narratives
Manage Rumpel’s content pipeline, draft articles/research, twitter threads, and craft visuals with the help of freelancers
Constantly drive attention to Rumpel on Crypto Twitter

Requirements

3+ years of background in Growth, Marketing, or a similar role
Passion for everything in DeFi (products, thought leaders, trends, and users)
A strong affinity towards crypto culture (permissionless/decentralization advocacy, complex research, degen gambling, and terminally online sleuthing)
Deep understanding of crypto consumers and product landscape & UX
Expertise at translating complex ideas into simple, exciting, viral content
Obsessed with data, experiments, and measurement
Entrepreneurial: strong work ethic, goal-oriented, and an insatiable desire for iteration
Experience using Figma
You have an existing social media brand
Experience with trading, earning passive yield, earning points, and collecting airdrops since 2023

Nice to Haves

Deep familiarity with Point Program design and impact
Experience with SQL, Dune, and data modeling

Rumpel Labs is an equal opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Head of Growth