Rumpel is the premier point tokenization protocol, allowing users to turn loyalty points into profit through a liquid onchain secondary marketplace. Building towards a world where value flows freely across all mediums, we’re on a mission to improve liquidity and price discovery for illiquid markets. We’ve been in the space since 2017 and have experience launching and contributing to DeFi protocols, such as Sense Protocol, MakerDAO, and Aave. Rumpel is backed by Dragonfly, Variant, Nascent, and Bain Cap Venture. As our head of growth (GM), you'll work closely with the founding team (Josh, Kenton, and Steven) to brainstorm, plan, execute, and improve GTM strategies that drive usage of the Rumpel Protocol.
Responsibilities
- Own the GTM strategy & launch for new products, features, and partnerships
- Leverage analytical tools to monitor, track, and measure awareness, engagement, and campaign performance
- Live in the trenches of Crypto Twitter, following and participating in the latest DeFi trends and narratives
- Manage Rumpel’s content pipeline, draft articles/research, twitter threads, and craft visuals with the help of freelancers
- Constantly drive attention to Rumpel on Crypto Twitter
Requirements
- 3+ years of background in Growth, Marketing, or a similar role
- Passion for everything in DeFi (products, thought leaders, trends, and users)
- A strong affinity towards crypto culture (permissionless/decentralization advocacy, complex research, degen gambling, and terminally online sleuthing)
- Deep understanding of crypto consumers and product landscape & UX
- Expertise at translating complex ideas into simple, exciting, viral content
- Obsessed with data, experiments, and measurement
- Entrepreneurial: strong work ethic, goal-oriented, and an insatiable desire for iteration
- Experience using Figma
- You have an existing social media brand
- Experience with trading, earning passive yield, earning points, and collecting airdrops since 2023
Nice to Haves
- Deep familiarity with Point Program design and impact
- Experience with SQL, Dune, and data modeling
Rumpel Labs is an equal opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
