Flight is a modern investment and media company, driven by a mission to foster a healthier, happier humanity. Our unique structure and platform combine investment in disruptive
businesses with media content that amplifies our values and brand. We believe in the power of strong founders and innovative business models to drive positive change.
As Head of Social Media Strategy, you will not only oversee content creation but also engineer unforgettable moments that resonate deeply with our audiences. Under your leadership, our social media presence will become a benchmark for innovation, ensuring Flight Studio remains at the forefront of the digital landscape
Responsibilities:
- Strategic Leadership: Lead and strategize Flight Studio’s social media presence across all platforms (B2B and D2C), ensuring brand consistency and strong audience engagement.
- Trendsetting: Stay ahead of algorithm changes and industry trends, positioning Flight Studio as a digital trailblazer.
- Content Excellence: Plan and execute world-class social content aligned with brand guidelines and business objectives.
- Collaboration: Partner with PR & Partnerships teams to integrate our media brand into significant social conversations and forge relationships with major brands.
- Global Strategy: Optimise content strategy for the UK and USA, highlighting partnerships and global achievements.
- Revenue Generation: Drive revenue across social platforms through strategic organic and paid campaigns.
- Content Calendar Management: Design a diverse content calendar to align with marketing initiatives, product launches, and key industry events.
- Team Collaboration: Work closely with cross-functional teams to ensure seamless brand representation across paid, email, and organic channels.
- Videography Integration: Oversee and integrate videography into social media campaigns, ensuring high-quality video production that aligns with brand storytelling and enhances audience engagement.
Requirements:
- Proven Expertise: Track record of scaling and growing multiple social media pages with measurable success.
- Network Savvy: Extensive connections within the media and social landscape.
- Holistic Strategy: Deep understanding of both organic and paid social media strategies, including campaign execution.
- Platform Mastery: Comprehensive knowledge of existing and emerging platforms, with the ability to leverage them effectively.
- Influencer Partnerships: Experience in creating and managing impactful influencer campaigns.
- Content Strategy Leadership: Ability to craft and implement cohesive content strategies that reflect brand identity and adhere to industry regulations.
- Analytical Insight: Proficiency in analytics tools (e.g., Google Analytics) to assess performance and guide data-driven decisions.
- Team Leadership: Capacity to inspire and lead a team of social media professionals, fostering a culture of creativity and excellence.
- Videography Expertise: Hands-on experience in videography, including planning, shooting, and producing engaging visual content for social channels.
- Extensive experience in a senior social media or digital marketing role.
- Strong grasp of paid media strategies and familiarity with email marketing campaigns.
- Proven ability to collaborate with major brands and influencers while maintaining innovative and compliant campaigns.
- Demonstrated success in leading and developing teams to achieve KPIs.
- Practical knowledge of current industry guidelines and a flair for pushing creative boundaries.
- Solid understanding of market trends across the UK and USA.
- Advanced analytical skills to drive strategic decisions based on performance metrics.
- Expertise in videography, including camera operation, lighting, and post-production workflows.
Location:
- London - Shoreditch ~ we are an in-person-first culture and believe in fostering a vibrant and work environment centred around connection and community.
- Some roles will require global travel so flexibility in this aspect is important and your hiring manager will confirm this with you during the interview process
Process:
Screening Process - Our screening process is designed to assess candidates in a fair way. This gives you an opportunity to share your skill, experience and passion.
Phone Call with the Talent Team - You will share a call with our talent team who will answer any questions you have about the role, our business and any next steps.
1st Interview - This first stage will involve meeting your potential manager and team members.
2nd Stage Interview - Task - Through the task round you get an insight into the day to day responsibilities of the role and we get the opportunity to understand how you work.
Final Stage Interview - The final interview involves meeting a Senior Stakeholder in the business.
