We are seeking an experienced Marketing Manager to spearhead our marketing initiatives within the dynamic and fast-paced crypto industry. The ideal candidate will have a strong background in marketing within the blockchain space, with at least 4 years of relevant experience. You must be crypto-native, with a proven track record of working on marketing strategies for a top 200 blockchain or project.
Responsibilities:
- Strategy Development: Design and implement comprehensive marketing strategies that align with our business goals in the cryptocurrency sector. This includes both traditional and digital marketing channels.
- Brand Management: Enhance our brand's visibility and reputation within the crypto community. Manage all aspects of branding, from visual identity to messaging consistency across various platforms.
- Campaign Execution: Lead the planning, execution, and optimization of marketing campaigns. This includes managing social media, content creation, influencer partnerships, and community engagement to drive adoption and awareness.
- Content Strategy: Oversee the creation of high-quality, engaging content tailored for crypto audiences. This includes blog posts, whitepapers, case studies, videos, and other educational materials.
- Analytics and Reporting: Utilize analytics to track campaign performance, making data-driven decisions to improve ROI. Prepare regular reports for stakeholders on marketing metrics and insights.
- Team Leadership: Manage and mentor a marketing team, fostering a culture of innovation and excellence. Coordinate with other departments like product development and customer support to ensure a unified approach to market expansion.
- Event Management: Plan and manage participation in industry events, conferences, and AMAs to increase brand exposure and network with key players in the crypto ecosystem.
- Regulatory Compliance: Ensure that all marketing activities comply with the latest regulations in the cryptocurrency industry, particularly around advertising and promotions.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- At least 4 years of direct experience in marketing within the cryptocurrency industry.
- Proven experience working for a top 200 blockchain or project, demonstrating an in-depth understanding of blockchain technology and crypto market dynamics.
- Strong familiarity with digital marketing tools and platforms such as Google Analytics, SEO/SEM, social media advertising, and content management systems.
- Excellent project management skills with the ability to handle multiple campaigns simultaneously.
- Exceptional writing, editing, and presentation skills.
- A network within the crypto industry and experience with community management.
- Ability to work independently in a remote setting while collaborating effectively with a distributed team.
Preferred Skills:
- Certifications in digital marketing or blockchain technologies.
- Experience with DeFi, NFTs, or other crypto-specific applications.
- Knowledge of smart contract platforms and tokenomics.
- Experience working in AI sector an advantage.
Benefits:
- Competitive salary with potential for performance bonuses.
- Equity or token compensation options.
- Flexible working hours and remote work opportunities.
- Professional development support in blockchain and marketing fields.
- Access to a network of industry experts and innovators.
Application Process:
Interested candidates should submit their resume, a cover letter explaining their experience in the crypto industry, and links to previous successful marketing campaigns or projects they've led.
We look forward to welcoming someone who can drive our brand forward in the ever-evolving world of cryptocurrency.
Note: Compensation may include both fiat and cryptocurrency options, based on performance and company policy.
