We are on the lookout for a seasoned PR Manager who is deeply embedded in the crypto world. With at least 4 years of experience in PR, particularly within the cryptocurrency sector, you will have worked for a top 200 blockchain or project. Your established relationships with PR and media outlets will be crucial in elevating our company's profile in this dynamic industry.
Responsibilities:
- Media Relations: Cultivate and maintain relationships with key journalists, bloggers, influencers, and media outlets in the crypto space to secure positive coverage, interviews, and articles.
- PR Strategy: Develop and execute PR strategies that enhance our company’s reputation, manage public perception, and drive brand awareness in the blockchain and cryptocurrency markets.
- Crisis Management: Proactively manage any potential PR crises, ensuring rapid and effective communication to mitigate risks to the brand's reputation.
- Content Creation: Oversee the production of press releases, thought leadership articles, op-eds, and other PR materials that resonate with both the crypto community and mainstream audiences.
- Event Coordination: Plan and execute participation in industry events, conferences, and roundtables to boost visibility. Organize and manage press conferences, media briefings, and interviews.
- Brand Advocacy: Work closely with marketing, product, and executive teams to ensure messaging consistency and to amplify product launches, updates, or significant corporate developments.
- Monitoring and Reporting: Use PR analytics tools to monitor media coverage, sentiment analysis, and the impact of PR efforts, providing regular reports to leadership.
- Regulatory Compliance: Ensure all PR activities are compliant with regulations pertinent to the crypto sector, including how we communicate about our products and company news.
Requirements:
- Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- A minimum of 4 years of PR experience, specifically within the cryptocurrency industry.
- Proven track record of having worked for a top 200 blockchain or project.
- Strong, existing relationships with key media and PR contacts in the crypto space.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives.
- Experience in managing media during high-profile situations or crisis communications.
- Proficiency in PR tools like Cision, Muck Rack, or similar platforms for media monitoring and relationship management.
Preferred Skills:
- Knowledge of blockchain technology, DeFi, NFTs, and other crypto trends.
- Experience with international PR, understanding different cultural nuances in communication.
- Certification or training in crisis communication management.
- Experience working in AI sector an advantage.
Benefits:
- Competitive salary package with performance bonuses.
- Token or equity compensation options.
- Remote work flexibility and support for a balanced work-life.
- Opportunities for professional growth through industry events and training.
- A dynamic, innovative environment with access to cutting-edge projects.
Application Process:
To apply, please submit your resume, a cover letter detailing your experience in the crypto industry, examples of past PR campaigns you've managed, and any media coverage you've secured.
We're eager to see how you've navigated the complex landscape of crypto public relations.
Note: Salary will be commensurate with experience, and may include both fiat and cryptocurrency compensation.
