ABOUT US
Localcoin, founded in 2017 with headquarters in Toronto, is on a mission to simplify the process and experience of buying or selling digital currencies across Canada. We envision bringing digital currency to the mainstream financial market through partnerships with leading corporate and franchised retail spaces. With terminals across Canada and Australia, Localcoin is now the largest Bitcoin ATM provider in the nation. At its core, Localcoin believes that everyone should be able to own cryptocurrency and have a deep understanding of blockchain technology. As a member of our rapidly growing team, you'll join a talented, dynamic group of team members who will encourage you to learn, grow and thrive in your career every step of the way. If you're a self-starter looking to hone your skills in a startup environment that fosters innovation, transparency and team connectivity, we look forward to hearing from you!
THE ROLE
As a Marketing Coordinator, you will support the go-to-market strategy and work closely with various departments to align marketing initiatives with the company’s vision.
You will assist in executing both paid media and organic campaign deliverables, gaining exposure to multiple facets of the crypto industry and marketing processes. This role requires a blend of creative skills and a data-driven approach.
Experience in in-store marketing is a plus. The position offers a competitive salary, health benefits, a hybrid work environment, professional development opportunities, and a collaborative team culture.
This role reports to the Director of Marketing and will be based out of our office in Etobicoke, ON, with a hybrid work schedule.
WHAT YOU’LL BE DOING
- Support the execution of paid and organic campaigns to increase foot traffic at Localcoin retail locations.
- Collaborate with the marketing team on projects such as new store launches, product launches in-store promotions, and key initiatives.
- Conduct keyword and content research to enhance owned media.
- Assist in managing customer retention programs across multiple regions.
- Perform audits of thousands of Google listings to ensure accuracy and boost local SEO performance.
- Coordinate with internal teams, vendors, and suppliers to ensure the smooth execution of all marketing activities.
- Manage the creation and timely distribution of clear communications about marketing initiatives to internal teams.
WHAT WE’RE LOOKING FOR
- 3+ years of experience in a marketing role.
- Project management skills, with a preference for candidates experienced in managing marketing or advertising-related projects.
- Exceptional written and oral communication skills, English/French bilingual is an asset
- Strong team player, able to effectively collaborate across teams to ensure alignment, awareness, and project integration.
- Strong understanding of Local Search Engine Optimization (SEO) strategies and best practices to improve online visibility and drive traffic.
- A creative thinker, capable of introducing fresh ideas and improving processes.
WHAT WE CONSIDER AN ASSET
- Knowledge of HTML.
- Graphic design capabilities.
- Experience in marketing for retail or brick-and-mortar locations
WHAT YOU’LL LOVE ABOUT US
- Competitive Salary
- Health & Wellness Benefits
- Hybrid & Flexible Office Environment
- Professional Development
- Standups, Demos and Monthly Socials to keep us aligned and connected
- And so much more!
Localcoin is committed to building a team that represents a variety of backgrounds, perspectives and skills. The more inclusive and diverse we are, the more our work will improve. If you're determined and great at what you do, come as you are.
If you require accommodation at any stage throughout the recruitment process, please notify your talent team or send an email to careers@localcoinatm.com
