At Contro, we believe markets can empower people if they are democratic, liquid, and fair. Contro is a VC-backed blockchain startup revolutionising digital asset exchange markets by prioritising sustained intent over speed. Our first product, Debate Markets, combines social finance and prediction markets to foster constructive, skin-in-the-game debates—a groundbreaking application at the intersection of blockchain, finance, and social networks. We’re building more than technology; we’re executing on a path to redefine markets, empower communities, and transform the digital landscape. We’re looking for a Marketing and Community Lead to drive Contro’s narrative, grow its community, and establish its presence as a trailblazer in the blockchain and SocialFi space. This is a chance to combine strategic thinking with hands-on execution to shape how the world sees Contro.
What You'll Do
- Marketing Strategy and Content
- Develop and refine Contro’s brand narrative to inspire trust and excitement.
- Build a marketing strategy that balances rational positioning (our value proposition) with emotional branding (the “why” behind our mission).
- Position Contro as a category-defining innovator in both decentralized finance and social media.
- Create and oversee contents such as: educational copy, product updates, and the occasional shitposts; manage team and partners including obtaining design and content input to execute fast and at high quality.
- Community Building and Engagement
- Grow and nurture vibrant communities across platforms (e.g. Twitter, Telegram, Discord).
- Host and moderate live events such as Twitter Spaces, AMA sessions, and community calls to foster engagement.
- Cultivate relationships with early advocates to create organic traction.
- Develop hooks and viral campaigns that align with Contro’s story and engage initially crypto-native audiences.
- Analytics and Iteration
- Track metrics like community growth and content performance across platforms to assess and iterate strategies.
- Regularly refine messaging based on audience insights and feedback
What You Bring
- Experience and Expertise
- Proven track record in marketing, growth, business development, community building, or related roles, ideally in crypto.
- Understanding of or strong interest in blockchain, DeFi, and social platforms like Twitter, Discord, and Telegram.
- Exceptional storytelling skills with the ability to craft compelling narratives across audiences and media.
- Skills and Mindset
- Strategic thinker: You can see the big picture while planning and executing detailed campaigns.
- Community-first approach: You value and empower people while driving engagement.
- Creative flair: You know how to create viral, memorable content that connects with crypto-native audiences.
- Data-driven: You leverage analytics to refine strategies and maximize impact.
- Bonus Points
- Established relationships with crypto thought leaders.
- BD experience.
- Growth hacking experience.
Why Join Contro?
- Impact: Define how Contro is perceived and adopted by the world.
- Ownership: Lead a critical function and grow fast with our startup and our partners.
- Compensation: Competitive salary with significant upside in tokens.
- Innovation: Work on a cutting edge and fun SocialFi product with a smart, lean team.
- Flexibility: Remote with occasional retreats and conference visits for deep work and team bonding.
