Grayscale is a crypto-focused asset manager. We have over a decade of operational experience managing crypto funds and pioneered the model of offering exposure to cryptocurrencies in the form of a security. We’re proud of our crypto expertise and work closely with individual and institutional investors as they explore this asset class as part of their portfolio allocation.
Position Summary:
Grayscale is seeking an accomplished Vice President, Communications to lead and elevate the communications function, ensuring alignment with our mission, values, and business goals. This role demands a strategic leader who can balance high-level messaging with operational execution, delivering impactful corporate communications across internal and external stakeholders. The ideal candidate will have 10+ years of experience in corporate communications, public relations, and executive support, with a proven ability to manage complex messaging across global markets and evolving platforms.
Responsibilities:
- Develop and lead a comprehensive corporate communications strategy that aligns with business objectives, enhances brand reputation, and drives stakeholder engagement.
- Serve as the principal communications advisor to the CEO and Leadership Team, providing strategic counsel on messaging, external visibility, and reputation management.
- Act as Grayscale’s spokesperson, maintaining strong relationships with top-tier media outlets and serving as a trusted point of contact for press, analysts, and industry influencers.
- Design and implement executive communication programs, including keynote speeches, thought leadership articles, and social media strategies to enhance leadership visibility and credibility.
- Oversee crisis communications and issues management, ensuring a rapid and thoughtful response to mitigate risks and protect the company’s reputation.
- Partner with internal teams to craft compelling content across multiple platforms, including blogs, press releases, white papers, internal newsletters, and investor communications.
- Lead proactive media and public relations initiatives, securing high-impact coverage in national and international outlets while managing reactive communications with agility and professionalism.
- Monitor industry trends, competitive activity, and media narratives to identify opportunities and risks, providing data-driven insights to inform strategic decision-making.
- Drive cross-functional collaboration with Marketing, HR, Product, and Sales teams to ensure consistent messaging across all touchpoints, both internal and external.
- Foster a high-performance communications team by mentoring and developing talent, setting clear goals, and promoting a culture of excellence, innovation, and continuous improvement.
- Establish metrics to measure the effectiveness of communications initiatives and deliver actionable insights to enhance future efforts.
Prior Experience/Requirements:
- Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.
- 10+ years of progressive experience in corporate communications, public relations, or a related field, with at least 5 years in a leadership role within Asset Management or Financial Services.
- Proven ability to design and execute global communications strategies that drive business impact.
- Deep experience in media relations, including a strong network of relationships with journalists, analysts, and industry influencers.
- Exceptional strategic thinking and storytelling skills, with the ability to translate complex topics into clear, compelling narratives.
- Strong executive presence, with the ability to inspire confidence and build trust with internal and external stakeholders.
- Proficient in leveraging analytics and data to measure and improve communications performance.
- Ability to operate in a fast-paced environment.
- Experience in Asset Management and / or Financial Services preferred.
- Experience in a high-growth, entrepreneurial environment preferred.
- Passion and interest in the digital economy preferred.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
