Growth Marketing Manager

EigenLayer • Full-time • Remote (Remote, Seattle, Washington, United States) • $125k - $175k / year • 2d ago

Eigen Labs is more than just a leading name in the blockchain space. We’re the driving force behind EigenLayer, a game-changing solution that revolutionizes crypto-economic security. Imagine a world where blockchain projects break free from the shackles of the scaling trilemma and capital limitations.

We’re building a platform to deliver security to novel distributed applications. In today's blockchain ecosystem, each service is typically secured by its own tokenized trust-network. With EigenLayer, services can build upon the established security of the Ethereum trust network, unlocking untold scalability while maintaining security and decentralization.

This is a full-time position that is fully remote or located with the largely Seattle-based team.

The Role

As the Growth Marketing Manager, you will be the first hire on Eigen Labs’ marketing team, tasked with defining and building scalable, repeatable marketing programs to drive ecosystem growth. You will play a pivotal role in shaping the adoption of EigenLayer by creating structured, impactful co-marketing initiatives and positioning the platform as the premier choice for building verifiable applications and services.

You will own:

Ecosystem Growth Programs: Design and execute scalable programs to onboard partners, developers, and applications into the EigenLayer ecosystem.
Partner Marketing Strategy: Lead co-marketing efforts with custodians, wallets, exchanges, validator operators, LRTs, rollups and AVS teams building on EigenLayer, ensuring mutually beneficial partnerships.
Metrics and Reporting: Define, track, and optimize key performance indicators (KPIs) to measure the success of partner programs and ecosystem growth efforts.

What You Will Do

Create and manage co-marketing programs with rollups, AVS teams, large validators and exchanges with clear give/get frameworks to ensure scalability.
Act as the primary liaison between business development teams, partners, and the broader ecosystem, translating strategic goals into actionable marketing initiatives.
Develop and execute growth campaigns (content, events, grants, hackathons, etc.) tailored to EigenLayer’s target audiences, including developers, technical founders, and protocol teams.
Work with cross-functional teams (e.g., product, developer relations, business development and the EigenLayer Foundation) to amplify the adoption of EigenLayer
Build compelling content marketing properties including spotlights, AMAs, case studies, blog posts, jointly created developer resources, to help partners drive discovery and usage of their offerings.
Monitor and analyze growth metrics, campaign performance, and ecosystem trends to iterate on strategies and drive continuous improvement.
Serve as ecosystem lead for EigenLayer at conferences, meetups, and events

What You Will Bring

5+ years of experience in growth, partner marketing, or business development roles in the technology or crypto industries.
Proven track record of designing and scaling co-marketing initiatives or growth programs with measurable results.
Strong understanding of blockchain protocols and incentives. Strong candidates will have experience with Ethereum staking, node operators or protocol development
Exceptional communication skills with the ability to distill technical concepts into clear, compelling messaging for a variety of audiences.
Experience working with technical founders, developers, and early adopters in emerging crypto ecosystems.
A self-starter and ownership mentality, thriving in fast-paced, ambiguous environments.
Passion for decentralized technologies and open innovation

The target base salary for this role will range between $125,000 to $175,000 USD. This is determined by a few factors including your skillset, prior relevant experience, quality of interviews and market factors at the point in time of offer. Other rewards may include short- and long-term incentives, and program-specific awards. In addition, Eigen Labs provides various employee benefits, including:

US Benefits

Competitive salary and non-cash compensation (tokens and equity)
World class benefits package (medical/dental/vision)
Remote work set up stipend
Flexible hours and a supportive remote environment
Flexible time off
401(k) retirement plan + company match
Monthly wellness benefit
Yearly off-sites
Paid parental leave

If hired outside of the US through an EOR, benefits will be offered based on specific country requirements and EOR offerings.

Equal Opportunity Employment

There's one more, very important thing. We are an equal opportunity employer. We search for amazing people of diverse backgrounds, experiences, abilities, and perspectives. We take care of each other to create an inclusive work environment where we love to come to work every day. We hope you can join us.