Who we are
We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 6 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.
Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go!
Your Mission
As our Marketing Campaign Manager, your focus will be on driving key customer engagement initiatives such as the "Tell a Friend" referral program and the In-App Stories tool. You'll craft thoughtful strategies that bring these programs to life, ensuring they align with business goals while inspiring our customers. With an eye on both creativity and results, you'll work to refine these tools, measure their impact, and create campaigns that resonate deeply with our audience.
What You’ll Do
- Shape and enhance the Referral Program: Oversee and improve our "Tell a Friend" program by evaluating performance data, optimising rewards structures, and designing inclusive, engaging campaigns to grow participation.
- Curate impactful In-App Stories: Take responsibility for the Stories tool, creating meaningful content that reflects our audience's needs while supporting business goals. Regularly monitor engagement metrics and adapt content strategies to foster stronger connections and conversions.
- Design thoughtful marketing campaigns: Develop creative, audience-centric go-to-market strategies for both the referral and Stories tools. Use insights into user behaviour to craft messaging that feels authentic and resonates across diverse channels.
- Support with strategic insights: Build and maintain clear systems for tracking marketing success. Regularly review performance, generate actionable insights, and share recommendations to guide future campaigns.
- Collaborate to launch new tools: Partner closely with cross-functional teams to bring new internal tools like a promotions platform to life. Ensure these tools align with our vision for customer engagement and operational excellence.
Who You Are
- You bring 5+ years of experience in B2C marketing within a fast-paced tech or high-growth environment.
- Your project coordination, stakeholder collaboration, and problem-solving skills are among your strengths.
- You’re an effective communicator who thrives in cross-functional teams and can advance projects with clarity and care.
- You’re passionate about financial markets and have a curiosity for the crypto industry and its products (deep knowledge is a plus).
What’s in it for you
- We're proud of our flexible working model that includes 2 days (minimum) working from the local Hub, plus 60 Work From Anywhere days annually
- Total compensation package including participation in our Bitpanda stock option plan
- Competitive benefits programs and policies shaped by our flexibility-first philosophy
- Exclusive premiums when trading on Bitpanda
- Company-wide and team events — both in-person and virtually!
- Bitpanda swag to keep you living the brand
And, above all, the opportunity to learn and grow as part of Bitpanda’s incredible journey towards being Europe’s future #1 investment platform.
Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills.
