Product Marketing Lead

thirdweb • Full-time • Remote (New York, Remote, San Francisco) • 2w ago

What is thirdweb?

We’re on a mission to build a full-stack web3 platform (frontend, backend, on-chain) that makes building production-grade web3 apps and games incredibly easy. We’re empowering builders to create a new generation of the internet.

Our belief is that web3 native consumer applications in gaming, social, commerce and more will unlock the next billion crypto users. These apps and games will take behaviors that people are already familiar with and enjoy on the internet, and make them even more fun and meaningful.

To integrate web3 into their apps, developers need a wide set of tools to execute their vision. Our job is to reduce the developer complexity to interact with the blockchain and improve the user experience for their customers.

To do this, we are building afull stackplatform for web3 - frontend, backend and on-chain- that works on any EVM chain.

We’re building a complete, simple and cohesive developer experience.

We started thirdweb in the second half of 2021 and our community of builders has exploded ever since.

Over 70,000 developers use thirdweb every month and Over 1M unique wallets have interacted with our contracts on mainnet. We deploy tens of thousands of projects to the same and work with brands likeShopify, AWS, Coinbase, Rarible, Animoca Brands, InfiniGodsand so many more!

It’s been an incredible journey so far, and we’re just getting started.

Come join the default platform for anyone who wants to build web3 apps and games.

Who are you? 👩👨‍🦰

👉 You are an ambitious self starter who is passionate about web3 and crypto.

👉 You are technically proficient and understand complex technical concepts related to web3.

👉 You are a natural storyteller who knows how to create content for all major social platforms, including X, YouTube and Farcaster.

👉 You have a growth first mindset, and closely monitor data to optimise content to hit growth goals.

👉 You have a good understanding of building product-led email sequences to target existing or new users.

👉 You are versatile and comfortable wearing multiple hats within the team.

👉 You are a talented writer who knows how to communicate complex, technical ideas clearly and concisely, whilst also injecting personality into your tone of voice.

👉 You’re extremely well organised and detail oriented.

👉 You can take full ownership over projects, their delivery and reporting.

👉 You maintain a standard of excellence in every piece of work you produce.

The role

The Product Marketing Lead will be responsible for increasing thirdweb’s mindshare amongst developers in Web3.

You will be responsible for driving key metrics, including Active Developers and Revenue.

You will be responsible for managing and creating content designed to educate and attract more developers building with thirdweb.

You will craft stories and narratives designed to reflect the power of thirdweb’s stack and help developers get to success building apps and games.

You will manage thirdweb’s YouTube output, briefing in creators on video concepts to create educational content.

You will support the team by creating content, pulling together briefs for the production team (design, video) creating timelines/workflows and helping resource the team by coordinating with freelancers or internal team members.

You will contribute to the overall strategic direction of our marketing efforts, helping identify new channels and tactics.