Head of Marketing - Crypto

Finst • Full-time • Amsterdam • 4d ago

Your career and the team

We are looking for a result-driven and experienced Head of Marketing based in Amsterdam, The Netherlands. You will be responsible for shaping and scaling Finst's marketing strategy and lead its delivery across multiple European markets and channels. Your goal is clear: grow our user base at lightning speed to become market leader in Europe in record time (yes, we dream big).

You will report directly to the Chief Executive Officer, lead a dynamic team of several marketers and execute a comprehensive marketing strategy to effectively capture the attention of crypto investors while enhancing the Finst brand and authority globally.

Your daily adventures will include

Managing the strategy, budget, and execution of our marketing initiatives with a strong focus on product marketing, partnerships, community building and public relations
Growing and mentoring the marketing team and ensuring the effective execution and performance of our marketing plans
Preparing and executing the launch of new products, services and markets
Managing and ensuring a consistent content creation process for our website, blog, marketing materials, social media, and other communication
Working cross-functionally with web development, product, and design to understand and improve acquisition, activation, and retention
Analyzing performance metrics and owning daily, weekly, monthly channel reporting and forecasting
Meeting our spend and volume targets as well as CAC, ROI/ROAS, and LTV goals
Creating & implementing breakthrough 360 digital campaigns tailored to each market and constantly optimizing them
Being our brand ambassador and guarding our brand guidelines
Ensuring compliance with all relevant marketing and advertising regulations including MiCAR

Why you will love it here

Great skills come with great benefits – we offer competitive fixed remuneration (evolving with you) + bonus scheme
Our top employees get rewarded with shares incentive plan – we want you to own it
Work with a tightly-knit and multi-cultural team of senior professionals – we strive to keep the talent density very high
Fast decision-making and open environment, freedom, trust, and the opportunity to make a unique impact
Work from a very cool office in the heart of Amsterdam (canal view and big garden included)
25 paid holidays per year to reload
Get the tech you need: MacBook, Windows, standing desks – you name it
Flexibility: although we like and encourage being together in the office, it ultimately doesn’t matter where and when you work, as long as you get it done
No office politics – we’re too busy changing the crypto world
Monthly team drinks and yearly company trip – work hard, play harder

Preferred Experience

What you’ll need to be successful

Fluent in English (additional European languages such as Dutch or German is a plus)
8+ years of experience in a similar role in a high growth environment within the retail financial industry
Strong leadership skills and several years of team management experience
Master’s degree from a top tier university, preferably with a focus on business, marketing, communication or other relevant field
Excellent communication and negotiation skills
Experience with launching products/services, acquisitions, and managing successful 360 campaigns in multiple EU markets
Proven track record of meeting and exceeding targets in a fast-growing start-ups/scale-ups and rapid international expansion
Comfort and experience with quantitative marketing analytics, budgeting, forecasting, scenario planning, and test-and-learn methodologies
Experience with SEA, PPC, SEO, social media, ATL and analytics, as well as knowledge of other online channels, customer journeys, and distribution partnerships
Strong affinity with the financial industry and cryptocurrency landscape, particularly on the European market
Start-up mentality – you roll-up your sleeves, get things done, dream big and adapt easily
Enthusiastic, result-driven, resilient, reliable, hands-on, hungry for success, team and solution-oriented

Recruitment Process

Believe it’s a match?

Then we can’t wait to talk to you! Please apply directly with your English resume or send it via email at join@finst.com and we will get back to you before you expect it!

For more information, visit www.standin.com.

Finst welcomes everyone and is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment for employees of all backgrounds and cultures.

Additional Information

Contract Type:Full-Time
Start Date:01 April 2025
Location:Amsterdam
Education Level:Master's Degree
Experience:> 7 years
Occasional remote authorized

About

Finst is one of the largest cryptocurrency platforms in The Netherlands and offers a unique combination of transparency, safety and the lowest fees in the market.

We are a mission-driven start-up led by the former core team of DEGIRO and backed by some of the most successful entrepreneurs and investors on the continent (DEGIRO co-founders, Deribit). We aim to become the largest and most-trusted regulated crypto-assets platform in Europe within 5 years.