About us:
Luno is the crypto investment app you can rely on, enabling you to buy, store and explore crypto securely. We’re committed to putting the power of cryptocurrency in everyone's hands sensibly and responsibly.
Since 2013, we’ve helped millions of people around the world invest safely in crypto. We do this by cutting through the hype and supporting customers at every step of the way. All products and cryptocurrencies on our platform must first meet stringent legal, risk and technical security standards.
Transparency is key for us. Luno stores all crypto on a 1:1 basis and we have rigorous processes in place so you can be confident your investment is secure. We’re available in more than 40 countries around the world and we work closely with respective regulators in all of these markets to be fully compliant, as we believe this is the best way to help everyone, everywhere, invest safely.
The role in a nutshell:
We are looking for a motivated CRM Automation Specialist to join our marketing team and elevate our CRM capabilities. This role will focus on implementing, optimizing, and scaling CRM campaigns using our marketing CRM system, Braze. The ideal candidate will bring a strong technical foundation in HTML/CSS, Liquid syntax, and data structures, enabling them to create personalised, results-driven campaigns.
In addition to technical implementation, this role requires creativity and strategic thinking to design and execute engaging campaigns across various CRM channels, including email, push notifications, in-app messaging, and content cards. You will also play a key role in building automated workflows and reusable components to enhance scalability and efficiency. Your work will directly contribute to driving customer engagement, improving campaign performance, and achieving business objectives.
Your mission will be:
CRM Campaign Execution:
- Plan, build, and execute CRM campaigns, including email, push notifications, in-app messages, and content cards using Braze.
- Utilise HTML/CSS, Liquid syntax, and Braze platform capabilities to create responsive and visually appealing campaign assets.
Dynamic Content Development:
- Design and implement personalised content blocks and reusable components in Braze to tailor messaging based on customer behaviour and preferences.
Automation & Journey Building:
- Build and manage automated workflows, customer journeys, and triggers within Braze to deliver timely and relevant communications.
- Monitor automation processes to ensure accuracy, efficiency, and alignment with customer engagement goals.
Optimisation & Analysis:
- Conduct A/B tests within Braze to optimise campaign performance, focusing on key metrics such as open rates, click-through rates, and conversions.
- Analyse campaign data in Braze to provide actionable insights and recommendations for improvement.
Collaboration:
- Partner with product and marketing teams to align CRM strategies with broader business objectives.
Maintenance & Best Practices:
- Regularly update and maintain Braze templates and components to ensure consistency and compliance with industry standards.
- Stay informed about the latest trends in Braze features, CRM strategies, and email marketing best practices.
A little about you:
- 2–5 years of experience in a CRM-focused marketing role with an emphasis on automation and technical execution.
- Hands-on experience with CRM tools, with proficiency in Braze being highly advantageous.
- Strong understanding of segmentation, Boolean logic, audience targeting, and dynamic content creation using Liquid syntax.
- Familiarity with data structures, APIs, and integration of CRM tools with other platforms.
- Proficiency in HTML/CSS, with a focus on responsive email design and building reusable, modular components.
- A creative mindset with the ability to conceptualize, build, and optimize impactful, personalised campaigns.
- Strong problem-solving skills and meticulous attention to detail, especially in campaign QA and execution.
- Proficiency in email marketing best practices, push notification strategies, and in-app messaging techniques.
- A strong personal and professional interest in: Decentralised cryptocurrencies, blockchain, finance, financial inclusion and/or personal finance.
- The ability to work independently while collaborating effectively across teams.
- Strong communication skills and adaptability to a fast-paced environment.
Life at Luno:
- Remote but reachable work policy gives you the freedom to choose between working from home or the office.
- Plus the option to buy and sell up to 5 days leave
- Improve body and mind, with excellent private medical insurance
- Access to Learnably and our additional learning platforms for your personal and professional development
- 6 months primary care-giver leave
- Paw-ternity leave for your furry friend
- Annual Inspiration Day in addition to your annual leave which increases based on your length of service!
- A collaborative, friendly work community, with regular social events and virtual cooking, dancing, drawing and house planting classes hosted by our Lunauts
- Free lunch and snacks
- 0 fees up to a certain amount with Luno from the day you start.*
- *Offer only available on Luno Instant Buy, not Luno Exchange
- We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
