CoinDesk is the most trusted media, events, indices and data company for the global crypto economy. Since 2013, CoinDesk Media has led the story of the future of money and investing, illuminating the transformation in society and culture that comes with it. Our award-winning team of journalists delivers news and unparalleled insights that bring transparency, comprehension and context. CoinDesk Events gathers the global crypto, blockchain and Web3 communities at annual events such as Consensus, the world’s largest and longest-running crypto festival. CoinDesk Indices offers expertise in digital asset indices, data and research to educate and empower investors. For more information on CoinDesk media and events, please visithttp://coindesk.com [coindesk.com]and for breaking headlines, data and indices visithttp://coindeskmarkets.com [coindeskmarkets.com]
In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. For more information on Bullish, please visit https://bullish.com . CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence.
Reports to:
Manager, CoinDesk Marketing
The Opportunity
About the Role & Consensus
The Events Marketing Manager will lead our marketing initiatives for Consensus, the world’s longest running crypto festival. Since 2015, Consensus is the only festival showcasing and celebrating all sides of the blockchain, crypto, and Web 3 ecosystems, and their wide-reaching effect on commerce, culture, and communities. Each year, Consensus brings tens of thousands of attendees together to hear from sought-after thought leaders and experience a wide range of discussions, meetings, parties, music performances, dinners, experiences, and much more. In 2025, Consensus will make its international debut in Hong Kong and Toronto.
As an Event Marketing Manager, you will develop and execute innovative marketing strategies to promote the event, enhance audience engagement, and help drive revenue. In this role, you will leverage your creative and analytical expertise to develop marketing campaigns that embody the live event experience across all marketing channels. To be successful, you must possess a deep understanding of marketing analytics and are adept in translating data-driven insights into actionable strategies to achieve and exceed KPIs.
This role is based in NYC and will be required to work onsite from our office near Union Square a minimum of 3 days per week.
What You'll Do:
- Marketing Strategy Development:
- Create and implement innovative marketing strategies to promote Consensus and maximize attendance.
- Identify target audiences and tailor marketing campaigns to effectively reach them.
- Leverage competitive analyses to identify unique differentiators and translate them into impactful marketing tactics.
- Actively gather and utilize feedback to enhance our products and refine our market strategies.
- Digital Marketing:
- Manage and optimize digital marketing campaigns across various platforms, including social media, email, and search engines.
- Utilize analytics tools to track campaign performance and make data-driven decisions.
- Partnerships and Sponsorships:
- Identify and cultivate partnerships with relevant organizations and brands to enhance event visibility and sponsorship opportunities.
- Develop and manage relationships with sponsors, ensuring their needs are met and expectations exceeded
- Partner with our marketing and sales teams to develop engaging programs that attract leads, expand our pipeline, and boost revenue.
- Event Promotion:
- Plan and execute promotional campaigns leading up to the event, including early bird ticket sales, influencer partnerships, and media outreach.
- Coordinate on-site marketing efforts to enhance attendee experience and engagement.
- Craft insightful post-event recaps, measurement reports, and strategic recommendations to elevate our future events.
- Budget Management:
- Develop and manage the marketing budget, ensuring effective allocation of resources to achieve marketing objectives.
- Reporting and Analysis:
- Monitor and analyze marketing performance metrics, providing regular reports to stakeholders.
- Adjust strategies based on performance data and industry trends.
- Content Amplification:
- Collaborate with content teams to promote engaging marketing materials to the right audiences.
- Coordinate the production of promotional videos and other multimedia content.
What You Bring:
- A Bachelor’s degree in Marketing, Communications, or a related field.
- Proven track record as a full-stack marketer, leading cross-functional initiatives from conception to execution.
- Solid understanding of marketing channel strategies, including website optimization (CRO), marketing automation, SEO, and PPC.
- Expertise in crafting compelling messaging, positioning, and creating on-brand content for end-users.
- A data-driven mindset with an ability to champion customer insights, enhancing the overall experience.
- Exceptional written and verbal communication skills that resonate with global audiences.
- Proficiency in leveraging data to provide clear and actionable insights to executives and cross-functional teams.
- A blend of creative flair and analytical thinking, enabling you to approach challenges from multiple angles.
- Ability to thrive both independently and collaboratively within a team.
- Proficiency in email marketing tools and Google Workspace, or similar platforms.
- Familiarity with analytics tools like Google Analytics and Facebook Insights.
- Personal interest or professional experience in the crypto, web3, blockchain, FinTech, and/or AI industries is highly advantageous but not required
Bullish US LLC and CoinDesk Inc. are committed to offering competitive compensation and benefits. The anticipated base salary for this position is $135,000 - $165,000 + discretionary annual target bonus + benefits. Offered salary may vary based on geographic location, including city and state, and will be reflective of job-related knowledge, skills and commensurate experience.
EQUAL OPPORTUNITY
In an effort to attract, retain, develop and promote the most qualified individuals, CoinDesk is committed to treating all applicants and employees in a nondiscriminatory manner with respect to the terms and conditions of employment, without regard to race, color, religion or belief, sex, national or ethnic origin, ancestry, age, marital status, sexual orientation, gender identity, veteran status/service, physical or mental disability, or any other classification protected by applicable law. This mandate governs all aspects of employment, including recruitment, selection, promotion, training, education, social and recreation programs, compensation, discipline, termination and access to benefits.
ACCOMMODATION
CoinDesk is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application process, please send an e-mail to recruiting@coindesk.comand let us know the nature of your request.
