Paid Ads Creative Director

OKX • Full-time • Hong Kong, Hong Kong SAR • 2m ago

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About this Opportunity

You will be fully responsible for the strategy and execution of all ad creatives across major paid social channels, including but not limited to TikTok, Meta, and Google. This is not a role for pure artistic pursuit; your success will be measured **solely by ROI (Return on Investment)**. You will be expected to deeply integrate data analysis with creative insights, leading a team or working hands-on, to produce high-converting ad creatives at scale and with high efficiency, utilizing all available tools, including AI.

What You’ll Be Doing:

ROI-Driven Creative Strategy:
1. Collaborate closely with the Marketing and Growth teams to deeply understand user personas, product selling points, and marketing objectives.
2. Develop and iterate on the overall ad creative strategy based on core metrics like ROI, CPA, and CVR.
3. Lead creative brainstorming sessions to generate core concepts that resonate with users and drive conversions.
Cross-Platform Creative Production & Management:
1. Lead or directly produce video, image, and other ad formats suitable for major platforms like TikTok, Meta (Facebook/Instagram), YouTube, and Twitter.
2. Possess a deep understanding of the content ecosystems and ad specifications of each platform to ensure creatives are native and effective.
3. Establish and manage an efficient creative production pipeline to ensure the iteration speed of creatives meets the demands of rapid ad testing.
Deep Application of AI Technology:
1. Core Requirement: Proficiently use and integrate AI tools (e.g., Midjourney, Stable Diffusion, Runway, Pika, HeyGen) into the daily creative workflow to rapidly visualize and scale creative concepts.
2. Continuously research, test, and implement cutting-edge AI creative tools and technologies to build a competitive advantage in efficiency and innovation.
3. Utilize AI for A/B testing creative elements (e.g., different copy, visual styles, character models) to quickly identify optimal combinations.
Data Analysis & Optimization:
1. Conduct daily/weekly reviews of ad creative performance data, working closely with Media Buyers to analyze the lifecycle and success/failure factors of different creatives.
2. Rapidly adjust creative direction based on data feedback, guiding the team on optimizing and re-creating assets to form an agile loop of "Data -> Creative -> Test -> Optimization."

What We Look For In You:

5+ years of experience in digital ad creative, with a verifiable track record of ROI-driven success.
A portfolio is required. In it, please clearly showcase the campaigns you led or produced, briefly explaining their performance based on key metrics (e.g., ROI, CPA, CVR).
Extensive hands-on experience using AI tools (Midjourney, Pika, etc.) to produce ad creatives, with relevant examples in your portfolio.
A deep understanding and extensive practical experience with the ad ecosystems of TikTok and Meta (Facebook/Instagram).
A strong interest in and deep understanding of the Crypto/Web3 industry, with the ability to quickly grasp industry trends and user psychology.
Exceptional data sensitivity and analytical skills, with the ability to identify problems and devise creative solutions from data.

Nice-to-Haves:

Experience building a creative team or workflow from scratch (0 to 1).
A "hybrid" profile that seamlessly merges traditional creative fundamentals with deep, hands-on expertise in the latest AI tools, including:
- AI Video Generation & Editing: Proficiency with tools like Runway, Pika, HeyGen, and Synthesia to rapidly take concepts to final, polished videos at scale. A keen interest in and ongoing research into next-gen text-to-video models like Sora.
- AI Image Generation & Manipulation: Mastery of Midjourney, Stable Diffusion (including various ControlNet/LoRA models), and Adobe Firefly to achieve precise control over style, elements, and composition, producing high-quality, high-converting visual assets.
- AI-Powered Design & Workflow: Skilled in leveraging AI to enhance traditional design processes. This includes using features within Adobe Photoshop (AI Beta) and Canva Magic Studio to accelerate efficiency, and using tools like Krea AI for real-time creative exploration.
- Multimodal Content Creation: Proficient in using ChatGPT (GPT-4o), Claude 3, and ElevenLabs for ad copywriting, scriptwriting, AI voice synthesis, and creating AI avatars/digital humans to craft compelling, end-to-end ad experiences.
Excellent communication skills in both English and Mandarin.
Experience working in a fast-paced, high-intensity startup environment.

Benefits & Perks:

Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process!

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