Web3 Social Media Manager

Flipside Crypto • Full-time • Remote (Boston / Remote) • 1m ago

Web3 Social Media Manager:

Flipside is seeking a dynamic, web3-native Community & Social Media Manager to build and scale our next-generation community focused on protocol growth and AI innovation. You'll be responsible for driving user adoption and evangelization of the Flipside Growth MCP, AI Engine, and Intelligence-Driven Growth platform through strategic community building and social media engagement. This role requires someone who can authentically connect with our diverse ecosystem of protocols, analysts, developers, and growth practitioners while amplifying Flipside's voice as the definitive leader in blockchain growth intelligence.

Key Responsibilities:

Design and execute comprehensive community growth strategies that drive adoption of Flipside's Growth MCP, AI Engine, and Intelligence-Driven Growth platform
Build and nurture engaged communities across Telegram, Twitter/X, LinkedIn, Discord, and emerging platforms, fostering meaningful connections between users, partners, and the Flipside team
Develop community-driven initiatives including AMAs, workshops, hackathons, and educational content series that showcase product capabilities and drive user engagement
Manage and grow Flipside's social media presence, creating compelling content that communicates our technical innovations in accessible, shareable formats
Support strategic announcement campaigns for product launches, partnerships, and company milestones across all social and community channels
Identify and cultivate relationships with key influencers, thought leaders, and ecosystem partners to expand Flipside's reach and authority
Monitor social sentiment and community feedback to inform product development and marketing strategies
Collaborate with Growth Services and Product Marketing to amplify customer success stories and case studies
Track and analyze community metrics, engagement rates, and growth KPIs to optimize strategies and demonstrate ROI

Qualifications:

3+ years of native crypto community management and/or social media experience
Deep understanding of Web3 culture, memes, and communication styles with authentic connections to the crypto/blockchain community
Proven track record of growing engaged communities from early stage to scale
Strong content creation skills across multiple formats (written, visual, video) with experience using design tools and social media management platforms
Experience managing crisis communications and navigating sensitive community situations
Understanding of blockchain analytics, DeFi protocols, and growth marketing concepts
Excellent written communication skills with the ability to adapt tone and messaging for different audiences and platforms
Strong analytical skills with experience using community analytics tools and social media metrics
Bachelor's degree in Marketing, Communications, or related field preferred

Preferred Experience:

Previous experience building crypto-native social media profiles
Understanding of AI/ML concepts and their applications in business/crypto contexts
Experience with community platforms (Discord, Telegram, Circle, etc.) and social media management tools
Background in growth hacking, viral marketing, or user acquisition strategies
Familiarity with tokenomics, governance mechanisms, and decentralized community structures
Experience creating educational content or technical documentation for complex products
Network of relationships within the Web3 analytics, protocol, or growth marketing communities

Personal Attributes:

Authentic passion for crypto and long-term sustainable growth
Creative storyteller who can make complex technical concepts engaging and accessible
Highly empathetic with strong emotional intelligence and conflict resolution skills
Self-starter who thrives in fast-paced, ambiguous startup environments
Data-driven mindset with the ability to balance creativity with measurable results
Collaborative team player who can work effectively across technical and business functions
Adaptable and resilient with the ability to pivot strategies based on community feedback
Genuine enthusiasm for fostering inclusive, supportive community environments