Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
About the Opportunity:
We’re looking for a performance-driven and globally minded Head of User Acquisition to lead the company’s user growth strategy across crypto and fintech products. You’ll be responsible for building and optimizing scalable acquisition engines across paid and organic channels to drive sustainable user growth and ROI.
The ideal candidate has a proven track record in managing large-scale acquisition programs and is comfortable working in fast-paced, data-driven environments — especially in Web3 or fintech.
What You'll Be Doing
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Develop and execute user acquisition strategies across global markets and multiple channels (e.g., paid media, SEO, affiliates, influencers, ASO)
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Own and optimize key KPIs: CAC, LTV, payback period, ROI, conversion rates
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Build a high-performing acquisition team, and establish an experimentation culture with rapid iteration
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Collaborate closely with product, data, local market and brand teams to drive growth loop efficiency
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Explore crypto-native acquisition levers (airdrop, token incentives, referral programs, ambassador strategies)
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Build robust attribution models and reporting frameworks for better decision-making
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Stay on top of market and competitor trends to identify new opportunities
What We Look For In You:
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6+ years of user acquisition or growth marketing experience, with 3+ years in leadership roles
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Hands-on experience managing global paid channels and large user acquisition budgets
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Strong understanding of CAC, LTV, funnel analysis, and experimentation methodology
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Experience in crypto, fintech, or financial apps is strongly preferred
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Strong analytical mindset and proficiency with attribution/analytics tools (e.g., GA, Adjust, AppsFlyer)
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Fluent in English; multi-market/global background is a plus
Nice to Haves
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Experience with Web3-native growth channels (on-chain referral, token-based incentives, community-driven campaigns)
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Background in early-stage hyper-growth companies
Perks & Benefits
Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process!
OKX Statement:
The salary range for this position is $268,333.00 to $313,055.00. The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Okcoin and OKX internal or external careers site.
OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice. 
