Better Money
Strike is the Bitcoin company. With Strike, you can buy and sell bitcoin, pay bills, and borrow against your holdings. From individuals to businesses, Strike is purpose-built for every step of the Bitcoin journey. Available in more than 100 countries — including the U.S., Europe, Latin America, and Africa — Strike is building a better financial system powered by Bitcoin. Bitcoin is better money. Strike is how you use it.
Role:
Strike is looking for a Product Marketing Manager with an owner mentality, a sense of urgency, and a mindset that no task is too small. You’ll lead product marketing end to end, from defining strategy to delivering marketing communications to both our consumer and business customers. You’ll be a product marketing team of one at Strike, so you’ll need to be resourceful, comfortable with context switching, and adept at shifting between high-level planning and hands-on execution.
You’ll have the freedom (and responsibility) to define your own marketing roadmap, challenge the status quo, and proactively assert yourself. You’ll sit within the Product team and work closely with Product Management, Engineering, Design, Data, and Legal to deliver marketing campaigns.
We currently do not run paid or performance marketing. Instead, this role is focused on organic, earned, and owned channels that rely on creativity, storytelling, and scrappy execution to drive impact.
What You’ll Do
- Create and drive Strike’s marketing strategy and roadmap
- Write, share, and work directly with our Data team to measure the success of marketing communications across all Strike’s owned channels, for both product announcements and evergreen marketing:
- Email
- Push notifications
- In-app marketing surfaces
- Website
- App Store & Play Store
- Socials: X, Reddit, Instagram, and LinkedIn
- Own the website’s structure, content, and SEO
What You’ll Bring
- 2-5 years of experience in consumer product marketing
- Experience working in a fast-paced environment
- Experience working with a Product team
- Exceptional project management and stakeholder management skills
- Compelling marketing content writing skills
- Eagerness for hands-on execution
- Creativity and flexibility to deliver an effective owned channel marketing strategy
- Adaptability to context switch and manage multiple projects at once
- Strong interest in Bitcoin, and the ability to speak the language of Bitcoiners
- SEO know-how and hands-on experience managing websites and app stores
- Bonus points for experience with SendGrid and Figma
US-Based Positions
- Salary range: starts from $125K annually
- Equity in a high-growth startup
- Health, dental, and vision insurance premium contributions; short & long-term disability insurance and basic life insurance
- Cell phone and internet reimbursement
- Flexible PTO, sick leave & parental leave
- Access to a company 401k plan
Why This Role Matters
As Strike’s only dedicated marketer, you will have the power to shape what product marketing looks like at Strike and set the foundation for its future. Every email, in-app copy, social post, and website page is an opportunity to move the needle on awareness, engagement, and adoption.
If you're energized by responsibility, creative control, and shipping fast, this is the job for you.
We do not make hiring decisions based on educational history whatsoever. Our Founder is a college dropout. We employ high school dropouts, PHD candidates and everything in-between. We do not hire credentials. We simply hire talented, passionate individuals who are excited to be a part of our team.
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