Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Join Binance’s Global Creative Team as a Motion Designer and help shape how millions experience crypto worldwide!
You will create compelling animations and videos for product launches, brand campaigns, and large-scale paid ads — optimized for both English and Chinese audiences. Collaborate with senior creatives, use cutting-edge tools, and bring Binance’s brand to life across multiple platforms reaching millions globally. This role is ideal for a creative storyteller passionate about motion design, bilingual content, and innovation in the blockchain space.
Responsibilities:
- Create high-quality motion graphics, video templates and video content for websites, social media, campaigns, events, digital, and OOH advertising in both English and Chinese.
- Interpret creative briefs to produce engaging 2D and AI-driven motion designs for global and localized projects, with a focus on Chinese market adaptations.
- Manage the rollout of video assets across formats and localizations for large-scale campaigns, ensuring timely delivery.
- Adapt and localize video content for different markets and platforms, especially Chinese-speaking audiences.
- Collaborate closely with designers, marketers, and external vendors to develop world-class video content.
- Apply best practices in motion design and AI video production, staying updated on new tools, trends, and industry innovations.
- Lead the creation and optimization of motion templates and style guides for English and Chinese video production.
- Support and mentor team members on motion graphics and video production processes.
- Enhance workflows and production processes for efficient delivery of English and Chinese video paid ads.
- Maintain strong relationships with internal teams and third-party suppliers to ensure smooth project execution.
- Continuously monitor competitor content, crypto trends, and blockchain news to keep Binance’s video content fresh and relevant.
Requirements:
- Minimum 4 years’ experience as a Motion Designer in a global company or creative agency, ideally with high-volume, fast-paced production.
- Proven expertise in motion graphics, video paid ads production, and branded storytelling.
- Strong skills in Adobe Creative Suite (After Effects, Premiere Pro, Animate), Cinema 4D, Final Cut Pro; AI motion design experience is a plus.
- Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.
- Excellent creative problem-solving skills and a keen eye for detail in motion design.
- Ability to deliver high-quality work under tight deadlines.
- Experience managing external agencies and freelancers.
- Strong interpersonal skills and ability to collaborate effectively across teams.
- Familiarity with task and project management tools such as Asana, Microsoft Office, and Google Workspace.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
