About the Company:
World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.
About the team
This role sits in the Marketing team and works closely with the regional Market Operations team. The Marketing team has been tasked with overseeing and executing brand, marketing and creative for the World, World Foundation and Tools for Humanity brands.
About the role
The Marketing Manager, US is responsible for developing and executing a regional marketing strategy and plan to increase brand awareness, positive sentiment and drive app downloads and sign-ups. World is a ground up movement, and this role works to make World welcoming, relatable and inspiring to all Americans.
The ideal candidate is a full-stack brand-led marketer, self-directed, intrinsically motivated to work hard, creatively strong and deeply experienced in marketing strategy, omnichannel planning and project management, reporting and measurement and managing creative development. Candidate requires top tier communication, influence and relationship building skills enabling them to get things done fast and at a high creative and executional standard.
This role is deeply involved with strategic and operational priorities in the US, and collaborates with many cross-functional teams, from field and retail operations and real estate, to product, legal, policy and communications.
In this role, you will:
- Create, develop and implement a comprehensive marketing strategy, omnichannel plan and roadmap which captures locally relevant insights, tangible go-to-market strategies, OKR setting and measurement plans
- Be brand-led, maintaining the World creative standard and strategic integrity in every execution and acting as regional brand manager
- Project manage with a close attention to detail and obsession with execution
- Measure and report your successes and learnings with marketing and finance stakeholders
- Drive awareness and positive brand sentiment that inspires app downloads and Orb sign-ups
- Partner with Regional General Manager and other cross functional stakeholders (product, legal, comms, policy etc.) to drive the development, execution and continuous improvement of World’s expansion strategy, including partnerships
- Connect global and local efforts by aligning global visions with local marketing strategy and plan and sharing findings from regional teams to advise global strategies
- Collaborate with diverse vendors and internal specialists to get projects developed, designed, reviewed and deployed at a high creative standard
You might thrive in this role if you have:
- 7+ years of relevant experience in brand marketing, creative strategy, or related fields, ideally in a fast-growing, brand-led organization
- You have a strong creative instinct, can manage the local brand and ensure a high creative standard across the US, enabling you to make decisions quickly and execute autonomously when needed
- You are adaptable, resilient and ready to work with high agency, learn new things and innovate – you take extreme ownership to get things done with high impact
- Your interdisciplinary skillset enables you to get things done faster
- You navigate through complexity and ambiguity to achieve results - you don’t need a blueprint and create your own roadmap with input from trusted parties
- You are a top-tier communicator and relationship builder – you pull together diverse individuals with different interests to drive outcomes
- You have a solid track record of achievement (e.g., worked in a top tier company/startup, have quickly assumed responsibilities or impacted results)
- You possess a strong understanding of local culture, communities and the best ways to reach them
- You are fully fluent in English and have US work authorization
- Experiences in any of the following are valuable to help you be more effective in the role: copywriting, web design & development, graphic design, video editing, photography, digital marketing, SEO, service or UI/UX design
- You are ready and excited to collaborate in-office 5 days/week
- You love to travel, ready to be on the road across the US up to 40% of your capacity in order to evaluate and improve retail operations and execute local campaigns and activations
What we offer in San Francisco:
- An open and collaborative office space in downtown SF
- Unlimited PTO
- Monthly Phone Reimbursement or a company device
- Daily in-office catered meals (breakfast, lunch, dinner)
- Top-tier medical, dental, vision insurance
- 401k + employer match program
Pay transparency statement (for CA and NY based roles):
The reasonably estimated salary for this role at TFH ranges from $175,000 - $200,000, plus a competitive long term incentive package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision, 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!
By submitting your application, you consent to the processing and internal sharing of your CV within the company, in compliance with the GDPR
